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EBA - Marketing Activities (4P's)

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Alltel, a phone store, decided to market its new line of video phones. Under which marketing function does this decision fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

2.

Which marketing function would Old Navy use when it is creating a new commercial for television?

a)

Place

b)

Price

c)

Product

d)

Promotion

3.

Sean is trying to decide where he should locate his new business. Under which marketing function does this action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

4.

Mary's Muffin Shop has been in business for three years. Since the shop has been so successful, Mary is looking for a location for a second shop. Under which marketing function does this action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

5.

A cell phone manufacturing company is working to improve its least popular cell phone. Under which marketing function does this action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

6.

Because HDTV sets had become so popular, Sears decided to offer a special promotional sale on traditional TV sets. Under which marketing function does this action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

7.

Coca-Cola decided to offer a new type of soft drink, Coke 2. Under which marketing function does this decision fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

8.

Paul owns a small sandwich shop. He has been so successful that he is going to open a second shop. He is trying to decide where the shop should be located. Under which marketing function would his action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

9.

Amazon.com decided to create banner ads to place on MySpace.com. Under which marketing function does this action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

10.

When customers rushed to H&M to buy jeans for $19.99, the Gap decided to offer customers a similar discount. Under which marketing function does this action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion