WorksheetsThe Promotional Mix
Total questions: 12
Worksheet time: 6mins
Name
Class
Date
1.
The promotional mix includes advertising, public relations, personal selling, direct marketing and ______________.
a)
Sales promotion
b)
Entrepreneurship
c)
Customer service
d)
Customer relations
2.
Macy's hired four new salespeople to assist during the Christmas season. Which aspect of the promotional mix does this describe?
a)
Advertising
b)
Personal Selling
c)
Sales Promotion
d)
Direct Marketing
3.
Magazines, newspapers, TV commercials, etc.
a)
Public Relations
b)
Advertising
c)
Personal Selling
d)
Direct Marketing
4.
Sunshine Chinese has coupons that are sent to a specific group of customers with a Suwanee address. What aspect of the promotional mix is this?
a)
Advertising
b)
Public Relations
c)
Direct Marketing
d)
Sales Promotion
5.
Purpose: to increase sales, inform about new products, and create a positive business image
a)
Advertising
b)
Direct Mail
c)
Sales Promotion
d)
Personal Selling
6.
Chick-fil-a released a statement to explain their partnership with Thrive Coffee and how the company is working to support local farmers. Which aspect of the promotional mix is this?
a)
Sales Promotion
b)
Public Relations
c)
Personal Selling
d)
Advertising
7.
Nike sends you an email about an upcoming sale.
a)
Sales Promo
b)
Direct Mail
c)
Personal Selling
d)
Advertising
8.
The local newspaper printed a review of the NGHS dance show.
a)
Advertising
b)
Public Relations
c)
Personal Selling
d)
Direct Mail
9.
You received a travel size shampoo when you purchased a large size from Target.
a)
Advertising
b)
Sales Promotion
c)
Personal Selling
d)
Direct Marketing
10.
Dress Up purchased a $50 advertisement for the upcoming fashion show program.
a)
Advertising
b)
Sales promotion
c)
Public Relations
d)
Personal Selling
11.
The sales associate helped you pick out a prom dress.
a)
Personal Selling
b)
Sales Promotion
c)
Advertising
d)
Direct Marketing
12.
Target created a summer visual at the front of the store to include beach chairs, towels, and sunscreen.
a)
Advertising
b)
Sales Promotion
c)
Personal Selling
d)
Public Relations
100 %
