Facebook's use of advertising displays in their application is considered an example of cost structure

A company’s sale of their product is an example of revenue streams

Facebooks use of advertising displays in their application is considered an example of revenue streams

An example of a distribution channel for Frosted Flakes would be through social media

An example of a customer relationship for a company would be through the articles in Entrepreneur magazine

Expenses needed to build your product are entered in which category of the BMC?

Which of the following would be added to the Revenue Streams on the BMC?

The way a customer can purchase or gain access to a product/service falls into which section of the business model canvas?

The way a customer becomes exposed to a product/service would fall into which section of the business model canvas?

The data a company will collect and measure to determine success would fall into which section of the business model canvas?

Which of the following is a direct competitor to Starbucks?

Which of the following is an indirect competitor to Starbucks?

Features or benefits that make customers buy your product/service over the competition would fall into which part of the business model canvas?

When deciding WHO has the problem that you identified, you would be describing the...

A company who sells to the high school market redefines a subgroup of their customers as those who like theater and are in afterschool clubs that involve improv comedy. What has this company identified?

What is the difference between a user and a buyer?

During the problem interview process, the goal is to determine which of the following?

Which of the following is not included in a positioning statement?

Which of the following are benefits of using a BMC rather than a business plan (select all that apply)

Which of the following is NOT one of the three golden questions in regards to startups?

Data that you collect about your competitors that enables you to compare your competitors’ strengths and weaknesses with your potential business is called

unique characteristics that distinguish your business from competitors

rival businesses with whom you are competing for the dollars that your target market spends.

what your product does and how it appears to the senses

Detailed descriptions of your customer

the first segment of people to use/buy your product or service

a company that produces a virtually identical good or service as you

a company that addresses a similar problem, want, or need as you

potential number of customers

the reasons customers choose to buy your product

a promise of worth to be delivered

Revenue your company could generate if you had 100% of your total potential customers

The realistic segment of all potential customers you will market your product/service to

The projected part of all potential customers you expect to gain as customers

Which of the following statements correctly completes this statement: The problem interview is NOT

a name, symbol, word or design that identifies a product, service or company

The purpose of advertising is to sell a product or service The purpose of PSAs is to do all of the following except

In class we discussed 7 Popular Types of Brand Names, what type of name is: Haagen-Dasz

In class we discussed 7 Popular Types of Brand Names, what type of name is: Yum!

In class we discussed 7 Popular Types of Brand Names, what type of name is: Adidas!

when businesses act in ways that balance profit and growth with the good of society

The goal of ___ is to maintain and improve the quality of human life and the quality of the environment

______ is a partnership between a business and a nonprofit group for the benefit of both

_____is when entrepreneurs donate money and other resources for socially beneficial causes

A ______ describes why a company exists and guides a company’s work and actions

A ____ operates solely to serve the good of society

a form of cause-related marketing in which a business sponsors a community event in exchange for advertising

A ____ is one that adopts business practices aimed at protecting or improving the environment

Name the 4 P’s of the Marketing Mix

Mary makes and sells specialty shoes. It costs her $35.00 to make one pair of shoes. She then sells them to a boutique at a _____________ cost of $60.00. The store sells it to the customer at a _____________ cost of $100.00. In the end, Mary makes ___________ for every pair of shoes she sells.

Coupons and short-term deals are part of what piece of the promotional mix?

Paid presentation and promotion of ideas, goods, or services by an identified sponsor in a mass medium

A tangible product that is purchased for consumption by the consumer

An attempt to communicate a brand, product, or concept to the general public by creating a strong message.

Which of the four marketing mix concepts includes packaging?

One of the trickiest parts of product development is

Which of the 8 pricing strategies adds a standard percentage of profit above the cost of producing a product?

Which of the 8 pricing strategies is based on prices charged by competing companies for similar products?

Which of the 8 pricing strategies is based on a price that looks better?

The cost of manufacturing the product.

The difference between the production cost and the selling price

Having a product in the right quantities at the right time at the right place is which of the marketing mix?

The biggest drawback of selling through a reseller or retailer is

Niche products can reach a wider market; this is one of the benefits of using which intermediary?

An emblem that promotes instant public recognition is a

A catchy tune or phrase designed to be easily remembered is a

Marketing is

From the movie, The Founder, who opened the first McDonald’s restaurant?

From the movie, The Founder, Ray Kroc began his career in the restaurant industry as a:

From the movie, The Founder, what was the product that Ray Kroc was selling that lead to his “discovery” of the restaurant that he would later start franchising?

The McDonald brothers perfected

From the movie, The Founder, Ray Kroc was very committed to the success of McDonald’s. He was often in the restaurants supervising all aspects of business operations. He famously said, “if you have time to lean, you have time to …. “

From the movie, The Founder, of all the positive characteristics Ray Kroc possessed, which of the following was the most important to him personally? The characteristic that was emphasized most in the movie?