WorksheetsConsumer Decision Making
Total questions: 20
Worksheet time: 20mins
Which of the following is the first step of the consumer decision making process?
Information searching
Alternative evaluation
Need identification
Purchase decision
Selecting a set of brands and then considering when and where to buy describes which of the following types of purchase behavior?
Item first
Outlet first
Function first
Price first
Which of the following steps of the consumer decision making process involves comparing the product to expectations and deciding whether it is satisfying or dissatisfying?
Alternative evaluation
Post-purchase evaluation
Information searching
Need identification
Which of the following is NOT a tactic of reducing cognitive dissonance?
Post-purchase customer service
Follow-up calls
Extended warranty
Free shipping
Allison would like to bake a cake but realized she is out of milk. Which of the following stages of the consumer decision making process is this an example of?
Need identification
Information searching
Alternative evaluation
Purchase decision
Buying the same brand of goods is a result of which of the following types of information searching?
Internal searching
External searching
Basic searching
Extensive searching
When reading a magazine, Lisa pays attention to some ads but ignores the others. Which of the following types of selective perception is this an example of?
Selective exposure
Selective attention
Selective comprehension
Selective hearing
Which of the following stages in the family life cycle does a family typically downsize their house?
Newlywed
Early parenthood
Late parenthood
Retirement
Where can a car buyer find the value of a particular model?
Kelley Blue Book (KBB)
Underwriter’s Laboratories (UL)
Better Business Bureau (BBB)
American Auto Association (AAA)
Which of the following is a disadvantage of buying a used car?
Higher cost
Higher insurance fee
Better financing
Limited choice
Which of the following is NOT a renter’s right?
Having a safe environment
Having privacy
Not paying the rent in case of emergency
Having a healthy environment
Lifestyle is identified by which of the following?
Activities, interests and opinions
Attitudes, values and beliefs
Symbols, rituals and heroes
Age, gender and ethnicity
A person’s need for respect belongs to which of the following levels of Maslow’s hierarchy?
Safety
Love
Esteem
Self-actualization
What does a customer try to achieve by asking “what problem am I trying to solve?”
Conducting product research
Identifying the needs
Listing the attributes
Comparing the items
Which of the following is NOT a sign of well-constructed clothing?
Attention to detail
Well-fitted
Reliable stitching and assembly
Several snags and pulls
Which of the following information about a car does CARFAX.com NOT provide?
Number of previous owners
Accident record
Recall history
Previous purchase price
Which of the following is an advantage of a house buyer?
Greater freedom to move
Freedom to remodel or redecorate
Less responsibility for upkeep
Responsible for a monthly rent
Which of the following is NOT determined by the personality of a customer?
Whether the customer is a practical shopper
Whether the customer is loyal to certain brands
Whether the customer tends to use coupons
Whether the customer has awareness of the product
Which of the following is the most enduring judgment of good or bad?
Opinion
Belief
Attitude
Value
Which of the following questions measures a person’s activity?
Do you agree the U.S. medical system needs reform?
How important is it to you to try new food?
How often do you visit shopping malls?
Do you enjoy reading?
