WorksheetsOCR Business GCSE 1-9 2.3. Market Segmentation
Total questions: 10
Worksheet time: 5mins
Market segmentation:
Divides customers into sub groups
Is a method of promotion
Is a qualitative form of market research
Transports products to customers
An internet travel agent sells expensive round the world cruises. Which of the following market segments is the travel agent most likely to target?
Families with children under 5
Local residents
People with high incomes
Young, single men
The particular market segment at which a business aims its products is known as the:
Target Market
Unique Selling Point
Main Market
Market Leader
The market for a product or service can often be broken down into different area where customers have distinct needs and wants. These areas are called market:
Sections
Segments
Synergies
Forces
Which of the following is an advantage of using market segmentation?
It allows a business to charge higher prices
It lets a business invest more in plant and machinery
It saves business money by avoiding the need for TV advertising
It allows a business to target its promotional strategy more effectively.
What is a disadvantage of using market segmentation?
You can't sell your products to everyone
It is rarely effective
It requires additional market research
Not everyone likes tangerines
Segmenting the market by 'lifestyle' would NOT include....
Interests
Social Groups
Age
Behaviours
A disadvantage of market segmentation is...
Making different product variants for different segments is expensive
It will lead to products better suited to customer needs
It will reduce marketing costs by not targeting unprofitable segments
It helps businesses avoid entering overly-competitive markets
