WorksheetsProduct Marketing
Total questions: 10
Worksheet time: 8mins
What are focus groups?
A single person who does everything by themselves
a group who can focus on anything and everything
a small group consisting of members of the company’s target market who convene in order to share their opinions about a new product concept
None of the above
Which is the most expensive stage of the product life cycle
Introduction
Growth
Maturity
Decline
What is the 3rd stage of the product life cycle
Decline
Introduction
Growth
Maturity
Product design is most likely to help a business
Generate qualitative research
Differentiate its product
Improve its organisational structure
Reduce productivity
Trying to satisfy unlimited wants with limited resources defines _____ and is the fundamental problem of economics.
scarcity
needs
wants
microeconomics
can you can control the meso environment?
yes
no
A prototype is....
A detailed description of a new product
A model of a new product
Example: Model of a car
Example: Detailed description of a new car model
A protocol is....
A detailed description of a new product
A model of a new product
Example: Model of a car
Example: Detailed description of a new car model
