WorksheetsSEM 2.01-2.05A
Total questions: 20
Worksheet time: 10mins
Why is it important to think ahead about how one will monitor a project?
A To make sure the quality of a project in not compromised
B To pick the right helpers
C To practice monitoring the project
D To guarantee the availability of needed resources
What should a business anticipate when developing a project plan?
A Research
B Publicity
C Change
D Secrecy
It is important to define the project precisely so one can accomplish which goal?
A Spend less money
B Create something tangible
C Involve other people
D Achieve objectives
When or how should a professional soccer league obtain information about its fans in order to learn about the needs and wants of a target market?
A Before it implements organizational changes
B Only when there appears to be a problem
C If ticket sales show short-term improvement
D In a proactive and systematic manner
What kind of goals should sports or event marketers set if they have the appropriate data?
A Open-ended
B Realistic
C General
DBroad
Sporting goods businesses often gather marketing information to accomplish which action?
A Identify trends
B Obtain licensing contracts
C Gain the respect of competitors
D Adjust credit ratings
What is one way that sports or event marketers use marketing information?
A To develop new products
B To determine credit scores
C To change economic trends
D To prepare sales invoices
A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source?
A Government sources
B Telephone surveys
C Primary databases
D Personal questionnaires
Which is an example of a secondary source of data that a sports or an event marketer can obtain internally?
A Magazine article
B Trade journal
C Government website
D Sales report
To know what websites and advertisements visitors see, sports and event e-marketers would check which component?
A Text files
B Direct delivery programs
C Clickstream data
D Internet service providers
Which is a secondary source of information for a sport or an event?
A Personal interviews
B Computerized surveys
C Accounting records
D Demographic reports
Which is a reason why businesses should regularly monitor their internal records that contain marketing information?
A To compile regulatory data
B To review employment trends
C To analyze product performance
D To prioritize investment goals
What information is usually contained in a database about competitors?
A Budget structure
B Production Techniques
C Advertising media
D Creative strategy
Which might a sports or an event organization search to obtain marketing information?
A Foundations
B Media
C Newsletters
D The Internet
Which internal records might a business use to analyze information regarding customer satisfaction levels?
A Expense reports
B Debit receipts
C Credit reports
D Comment cards
What type of competitor information is important for sports or event organizations to maintain in a database?
A Consumption
B Demographics
C Market size
D Price lists
What type of marketing information might a business obtain by monitoring sales invoices?
A Service tactics
B Profit margin
C Sales territory
D Customer profiles
What internal records do many businesses monitor in order to obtain useful marketing information?
A Sales reports
B Trade journals
C Industry projections
D Print advertisements
A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which disadvantage of secondary research does this situation illustrate?
A It can be out of date.
B It can be incomplete.
C It can be costly.
D It can be time consuming.
A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
A Youth magazine
B Government census
C National news outlet
D Sporting goods association
