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Tutorial 1 - STA104

Total questions: 50

Worksheet time: 29mins

Name
Class
Date
1.

“Places from where students are travelling to take a statistics course” is an example of which scale of measurement?

a)

Interval

b)

Ratio

c)

Nominal

d)

None

2.

“Students’ scores on a biology test” is an example of which scale of measurement?

a)

Ratio

b)

Interval

c)

Nominal

d)

None

3.

“Number of cars” is an example of which scale of measurement?

a)

Ratio

b)

Interval

c)

Ordinal

d)

None

4.

Calender year is an example of what scale of measurement?

a)

Interval

b)

Ratio

c)

Nominal

d)

None

5.

“Number of cars” is an example of which scale of measurement?

a)

Ratio

b)

Interval

c)

Ordinal

d)

None

6.

"Amount of calories in a small Al Marai Yogurt" is which scale of measurement?

a)

Nominal

b)

Ratio

c)

Interval

d)

None

7.

Shades of lipstick available in A MAC store, is which scale of measurement?

a)

Interval

b)

Ratio

c)

Nominal

d)

None

8.

Your shoe size, is an example of which scale of measurement?

a)

Interval

b)

Ratio

c)

Nominal

d)

None

9.

Your age is an example of which scale of measurement?

a)

Interval

b)

Ratio

c)

Nominal

d)

None

10.

Country of your birth is an example of which scale of measurement?

a)

Interval

b)

Nominal

c)

Ratio

d)

None

11.

ZIP code is an example of which scale of measurement?

a)

Nominal

b)

Ratio

c)

Interval

d)

None

12.

Arranging the shirt sizes as small, medium and large is an example of which scale of measurement?

a)

Nominal

b)

Ordinal

c)

Ratio

d)

None

13.

Categorizing the level of satisfaction of a book store as "not happy, happy, very happy," is an example of which scale of measurement?

a)

Nominal

b)

Interval

c)

Ratio

d)

None

14.
Biomass (in grams) of white-footed mice is a
a)
qualitative variable
b)
continuous variable
c)
categorical variable
d)
discrete variable
15.
Deciduous, coniferous, and mixed forests are
a)
categorical variables
b)
discrete variables
c)
quantitative variables
d)
continuous variables
16.
Number of fish observed is a
a)
categorical variable
b)
binomial variable
c)
qualitative variable
d)
discrete variable
17.
Leaf length (in mm) is a
a)
discrete variable
b)
categorical variable
c)
continuous variable
d)
qualitative variable
18.
A plant attacked or not attacked by an herbivore is a
a)
quantitative variable
b)
discrete variable
c)
categorical variable
d)
binomial variable
19.
The bromeliad Quesnelia arvensis can accumulate more than 2.8 L of rainwater in tanks made of individual leaves. These tanks can host a diverse fauna of aquatic and terrestrial arthropods. The aquatic fauna is mainly composed of invertebrate larvae of different functional groups, including large predators, small mesopredators, filter-feeders, shredders, scrapers, and detritivores/collectors. Say you wanted to test whether bird predators affected the aquatic community by comparing caged vs. uncaged bromeliads. The numbers observed within the different functional groups in each treatment are
a)
continuous variables
b)
multivariate variables
c)
categorical variables
d)
discrete variables
20.
In the same bromeliad study, let's say you measured the dry mass of a particular functional group within each treatment. The dry mass is a
a)
continuous variable
b)
categorical variable
c)
qualitative variable
d)
discrete variable
21.
Number of pets
a)
Discrete
b)
Continuous
22.
Categorical or Quantitative?
Hours Studying
a)
Categorical
b)
Quantitative
23.
Categorical or Quantitative?
Years of schooling completed
a)
Categorical
b)
Quantitative
24.
Categorical or Quantitative?
College Major
a)
Categorical
b)
Quantitative
25.
Which of the following is an example of categorical data?
a)
High School Graduate or Not
b)
Annual Income
c)
Years of Schooling Completed
d)
Years of playing an instrument
26.
Which of the following is an example of quantitative data? 
a)
The color of your car
b)
A person's state of residence
c)
A person's Zip Code
d)
A Person's Height
27.
Class Types (Math, SS, ELA, Science)
a)
Categorical
b)
Quantitative
28.
Age
a)
Discrete
b)
Continuous
29.
Distance from School
a)
Discrete
b)
Continuous
30.
Female / Male
a)
Categorical
b)
Quantitative
31.
Hair Color
a)
Categorical
b)
Quantitative
32.
Weight
a)
Discrete
b)
Continuous
33.
Agree / Disagree
a)
Categorical
b)
Quantitative
34.

Data that were collected by persons or agencies for purposes other than solving the problem at hand:

a)

External data.

b)

Primary data.

c)

Secondary data.

d)

Internal data.

35.

The most significant benefits secondary data offer a researcher are:

a)

Control over data collection and accuracy.

b)

Savings in cost and time.

c)

More time taken and more effort expended.

d)

Relevance and availability.

36.

Which is not an internal record?

a)

Customer feedback.

b)

Sales.

c)

Marketing activity.

d)

Published data.

37.

This is very crucial these days, because it is highly volatile and because attitudes, fashions, and fads change so often:

a)

Segmentation and targeting.

b)

Demand estimation.

c)

Monitoring the environment.

d)

Developing a business intelligence system.

38.

This demands that firms group their customers into relatively homogeneous groups:

a)

Demand estimation.

b)

Segmentation and targeting.

c)

Monitoring the environment.

d)

Developing business intelligence system.

39.

This is a key determinant of the allocation of resources:

a)

Developing a business intelligence system.

b)

Segmentation and targeting.

c)

Monitoring the environment.

d)

Demand estimation.

40.

This contains data on the environment and the competitors:

a)

Demand estimation.

b)

Monitoring the environment.

c)

Developing a business intelligence system.

d)

Segmentation and targeting.

41.

Two major problems associated with secondary data in international marketing research:

a)

The accuracy of the data and the comparability of data.

b)

The relevance of the data and the control of the data.

c)

The cost of the data and the benefits of the data.

d)

The level of the data and the problems of the data.

42.

Which is not an application of standardized data?

a)

Measuring promotion effectiveness.

b)

Measuring environmental changes.

c)

Measuring Ad Exposure and effectiveness.

d)

Measuring product sales and market share.

43.

The most widely used services are still:

a)

Internal records and retail audits.

b)

Multimedia services and starch scores.

c)

Retail store audits and consumer panels.

d)

Scanner data and Arbitron.

44.

Colgate-Palmolive's marketing manager needs information on brand change behavior in the bar soap category. Which of the following sources of information would be more appropriate to use to know the details of purchase in that category monthly?

a)

Retail store audit.

b)

Arbitron diary panel.

c)

Starch Scores.

d)

Mail diary method.

45.

What do you call the set of all people, objects, events, or ideas you want to investigate?

a)

sample

b)

population

c)

data

d)

statistics

46.

A sample refers to _____________ of a population.

a)

a subset

b)

a list

c)

a description

d)

a collection

47.

What do you call a number that describes a population statistics?

a)

sample statistic

b)

parameter

c)

variable

d)

distribution

48.

A part of the entire population size taken by a researcher.

a)

Sample

b)

Portion

c)

Part

d)

Group

49.

The process of selecting that specific part of the population size.

a)

RCBD

b)

CRD

c)

Sampling

d)

Grouping

50.

_________________________ involves the use of numbers to rank or order scores from high to low

a)

ordinal scale

b)

ratio scale

c)

nominal scale

d)

interval scale

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