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WorksheetsSEM 1 Promotions Exam Review
Total questions: 65
Worksheet time: 33mins
Name
Class
Date
1.
The relationship between a sponsor and a sports entity is often described as which type?
a)
A merger
b)
A partnership
c)
A buyout
d)
A takeover
2.
Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of which type of marketing?
a)
target
b)
ambush
c)
direct
d)
internet
3.
If Coca-Cola is the only soft-drink sponsor of a persons favorite team, the role of Coca-Cola exemplifies which type of sponsor?
a)
dynamic
b)
large business
c)
sole
d)
exclusive
4.
NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver?
a)
ambush marketing
b)
sponsorship clutter
c)
public service
d)
brand recognition
5.
Information about sponsorship, cost, marketing opportunities, and audience demographics appearing together is an example of which situation?
a)
provided to ambush marketers
b)
inclusion in a sponsorship proposal
c)
inclusion in event programs
d)
provided in the city hosting the event
6.
What do some professional sports teams do to promote renewed interest in a team losing support from fans?
a)
redesign logos
b)
increase prices
c)
send newsletters
d)
change sponsors
7.
Which is a characteristic of an effective logo for a sport or an event?
a)
remote
b)
timeless
c)
practical
d)
ambiguous
8.
What rule of thumb will help sports or event marketers develop a memorable logo?
a)
it should be elaborate and flashy
b)
it should include clip art
c)
it should be clear and simple
d)
it should contain at least three colors
9.
Which are the most important considerations when designing a logo for a basketball team?
a)
mascot and team size
b)
team name and team size
c)
team colors and team name
d)
location and mascot
10.
An organization that embeds special watermarks into its ticket design is intending to accomplish which goal?
a)
boost fan attendance rates
b)
reduce the printing cost of tickets
c)
discourage counterfeiting of tickets
d)
decrease fan attendance rate
11.
What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?
a)
Endorsement
b)
Testimonial
c)
Promotion
d)
Broadcast
12.
A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
a)
Stadium signage
b)
Opt-in e-mail
c)
Contest
d)
Newspaper
13.
Which is a vital promotional technique for entertainment marketing?
a)
Distribution
b)
Vertical integration
c)
Broadcast webs
d)
Trailers
14.
When a performer expands into international markets, an important consideration for his or her promotional efforts should be to determine often whether which action is necessary?
a)
Assume that literal language translations are acceptable
b)
Use the same advertising strategy with all markets
c)
Develop different brands for each market
d)
Adapt promotional messages for each market
15.
After a volleyball player wins a gold medal in the Summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of which activity?
a)
An endorsement
b)
Publicity
c)
A sponsorship
d)
A loyalty marketing
16.
Repeated exposure to the largest, most diverse population of people is a benefit of which advertising?
a)
Out-of-home
b)
Newspaper
c)
Direct
d)
Radio
17.
Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
a)
slogan
b)
headline
c)
copy
d)
illustration
18.
Advertising copy that states "Only 3 days left" is trying to
a)
encourage action
b)
describe features
c)
identify benefits
d)
make a claim
19.
Which part of print advertisements is usually noticed first by readers?
a)
The business identification
b)
The illustration
c)
The white space
d)
The copy
20.
When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out which feature of the product?
a)
Uses
b)
Producer
c)
Price
d)
Location
21.
What are the basic elements of print advertisements?
a)
Artwork, illustrations, logo, and colorwork
b)
Headline, illustration, copy, and business identification
c)
Layout, arrangement, white space, and border
d)
Headline, subhead, copy, and price
22.
Which is most likely to be visible to search engine spiders?
a)
Flash files
b)
Java applets
c)
HTML text
d)
Images
23.
Which promotion option enables marketers to target specific groups of customers, so that they can focus their promotional efforts to get the best results?
a)
Advertising
b)
Direct marketing
c)
Publicity
d)
Sales promotion
24.
Which is an example of online advertising?
a)
Hosting chat rooms
b)
Providing information
c)
Sponsoring a website
d)
Giving away gifts
25.
Sports or event industries often use the electronic media to obtain which goal?
a)
Conduct worldwide research
b)
Attract advertising support
c)
Encourage athletes to participate
d)
Motivate customers to buy
26.
Which type of sports or event businesses would most likely place a banner advertisement on a ski resort’s website?
a)
Shoe manufacturer
b)
Snowboard retailer
c)
Cross-training equipment distributor
d)
Rock-climbing boot retailer
27.
How does a professional sports team earn revenue when it permits games to appear on television?
a)
Participating in merchandising programs
b)
Sponsoring charitable events
c)
Selling broadcast rights
d)
Promoting the games on its website
28.
Which is an effective design technique that adds a personal touch to direct mail?
a)
Stamping “Open Now” in neon pink on the back of the envelope
b)
Addressing the recipient as “Current Resident” on the mailing label
c)
Using a font that looks like handwriting in the address section of an envelope
d)
Placing the return address at the bottom of the envelope
29.
What should businesses do to detect any problems before sending an email to everyone on their list?
a)
Finalize a signature
b)
Format the message
c)
Prepare a response
d)
Conduct a test run
30.
Which is an advantage to a business of using an in-house system to send bulk e-mail messages?
a)
Costs are tied to volume.
b)
Last-minute changes are possible.
c)
Control of delivery is limited.
d)
Up-front costs are low.
31.
Which computer program prevents e-mail messages containing the word “free” in the subject header from entering an inbox?
a)
Queues
b)
Gophers
c)
Filters
d)
Servers
32.
For higher response rates, businesses should develop marketing e-mail messages that have which features?
a)
Short, simple, and understandable
b)
Relevant, short, and complex
c)
Interesting, unique, and lengthy
d)
Appealing, complex, and relevant
33.
What mailing technique do businesses often use if they do not have software to process a mailing list?
a)
Autoresponder
b)
Internet Service Provider
c)
Bookmark feature
d)
Blind Carbon Copy
34.
What is a guideline for businesses to follow when creating mailing lists?
a)
Obtain names from local competitors
b)
Identify all people in a certain area
c)
Choose individuals who want the e-mail
d)
Ask employees for names of relatives
35.
The body of an e-mail message that reads, “Dear Sue, we hope you are enjoying the newsletter,” is an example of which type of message?
a)
Understandable
b)
Compelling
c)
Focused
d)
Personalized
36.
The Fit and Lively Fitness Center wants to increase its membership, so it is planning to run a television ad to promote lower membership fees for a limited time. If the target audience is 939,000 16- to 36-year-old females, and 313,000 of the target audience is exposed to the message, what is the percentage of reach for a local cable-television advertisement?
a)
36
b)
33
c)
39
d)
30
37.
Which type of media should an event planner use to promote an upcoming local charity event to the general public?
a)
Direct mail
b)
Local television
c)
National newspaper
d)
Consumer magazine
38.
Which is a qualitative media factor used in the selection of promotional media?
a)
Reach
b)
Frequency
c)
Impact
d)
Cost per thousand
39.
The cost to a business of radio spots will vary depending on which feature?
a)
Basic production costs
b)
Size of the business
c)
Number of listeners being reached
d)
Type of information being aired
40.
Businesses generally pay more for newspaper advertisements when purchasing space at which rate?
a)
Preferred position
b)
Run-of-page
c)
Contract
d)
Frequency
41.
What is the most appropriate media-scheduling strategy for advertising food and other frequently purchased items?
a)
Continuous
b)
Fighting
c)
Pulsing
d)
Intermittent
42.
A business that asks to have an advertisement presented at a specific time on the air or in a special place in a newspaper will most likely have which experience?
a)
Need to be a regular advertiser
b)
Not have its request granted
c)
Pay the standard fee for the ad
d)
Pay a higher price for the ad
43.
Businesses that buy broadcast advertising time often ask for information about which information before purchasing the time?
a)
Qualifications of management
b)
Ownership of the stations
c)
Popularity of newscasters
d)
Ratings for certain shows
44.
Which is the most appropriate promotional medium for a local hardware store?
a)
Local newspaper
b)
Network television
c)
Local rock station
d)
National news magazine
45.
Which decreases the costs to a business of using newspaper advertising?
a)
Color requirements
b)
Sliding-scale rates
c)
Preferred position
d)
Split-runs
46.
An advertiser spent $117,000 for 12 television spots with a total of 240 GRPs (gross rating points). What was the cost per GRP?
a)
$975.5
b)
$585.5
c)
$712.5
d)
$487.5
47.
What do professional sports teams design for use during games that often become promotional tools because fans take them home?
a)
Posters
b)
Tickets
c)
Programs
d)
Samples
48.
The purpose of designing an event program that contains space for advertisements is to accomplish which goal?
a)
Promote the team
b)
Get more people to buy the program
c)
Generate more revenue
d)
Pay less money for program printing costs
49.
When a sports organization employee creates a promotional script for a sports announcer to read during a pregame award ceremony, the employee should do which action?
a)
Include a joke in the introduction to capture the attention of the audience
b)
Number the copy pages in reverse chronological order
c)
Make sure the final copy is single-spaced and the typeface is bold
d)
Identify name pronunciations that might be difficult to read
50.
Which event do organizers often include to add interest and excitement?
a)
Dress rehearsal
b)
Long intermission
c)
Celebrity appearance
d)
Sponsor recognition
51.
Which factor is most likely to discourage people from returning to the annual fireworks show that attracts hundreds of thousands of people to the downtown area?
a)
Public transportation
b)
Nearby accommodations
c)
Traffic
d)
Parking fees
52.
When attending a sporting event, most fans expect that the facility will provide which experience?
a)
A learning situation
b)
A winning experience
c)
A safe environment
d)
An ordinary performance
53.
A stadium designed with more female bathrooms than male ones is responding to which customer expectation?
a)
Adequate facilities
b)
Aesthetics
c)
Dedication usage
d)
Sense of safety
54.
What is a primary consideration for fans who are attending a professional football game in a large city?
a)
Availability of parking space
b)
View of the city from stadium seats
c)
Accessibility to souvenir stands
d)
Surface of athletic field
55.
To obtain the most exposure during a sporting event, the best logo placement opportunity for businesses is on which placement option?
a)
Race cars
b)
Golf balls
c)
Swimsuits
d)
Footwear
56.
How do sponsors typically use signage at sports events?
a)
As promotional tools
b)
As safety reminders
c)
To provide directions
d)
To prohibit behavior
57.
Which is the advantage to a business of placing signage on the outfield stadium wall during a televised professional baseball game?
a)
Ensures higher sales
b)
Lowers promotional expenses
c)
Provides free publicity
d)
Increases brand awareness
58.
A soft drink manufacturer is a sponsor for a professional baseball team. Which signage placement options would provide the mostexposure to the products of the manufacturer?
a)
Rear entrance of stadium
b)
Interior wall of the outfield
c)
Next to concession stands
d)
Backside of the scoreboard
59.
Placing messages and team logos on electronic boards in a stadium is an example of selecting which component?
a)
Event signage
b)
Media usage
c)
Sponsorships
d)
Network support
60.
Brian needs to generate some out-of-the-box sales promotion ideas for an upcoming tennis tournament. He is unsure of how to start, but he does know that the tournament’s marketers want to reach the 18-to-35-year-old crowd. How is Brian prepared for inspiration?
a)
He knows his target market.
b)
He knows his competition.
61.
What should one understand first when setting out to develop “out-of-the-box” sales promotion ideas for one’s game or event?
a)
There is no particular source or technique.
b)
He/She need a certain amount of education.
62.
When a person ask, “How will my customers receive this sales promotion?” which step in the process of generating “out-of-the-box” sales promotion ideas are they doing?
a)
Determine delivery
b)
Determine creativity
63.
Which is a consideration when implementing a ticket sales campaign?
a)
Seating arrangement
b)
Immediate accessibility
64.
Which is one of the main features of a sport product?
a)
Franchises
b)
Athletes
65.
Which is one of the main features of a sport product?
a)
Franchises
b)
Athletes
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