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WorksheetsMKT 4.02-4.04
Total questions: 20
Worksheet time: 10mins
Which advertising message reinforces the concept of materialism?
A We make this product by hand and use organic materials.
B The government rates our product higher than our competitor's product.
C You can increase your social status by purchasing this product.
D For more information about our line of products, visit our website.
Which is an objective of institutional advertising?
A To support personal selling activities
B To demonstrate the organization's role in community affairs
C To introduce new goods or services
D To create customer interest in the company's goods or services.
Banner and pop-up ads impact the way audiences receive promotional information. These types of messages exist because of which technological development?
A HTMT
B Euronet
C URL
D Internet
Which type advertising promotes the support of a bank that gives to community projects?
A Promotional
B Prestige
C Institutional
D Service
In which stage of a product's life cycle do promotional activities focus on differences between competing products?
A Introductory
B Growth
C Declining
D Introduction
How have technological advancements enhanced a small business's ability to promote its products?
A Most companies need fewer channels to coordinate and carry out promotional activities.
B Small companies now have more money to spend on promotional activities.
C Less time and creativity are required to develop effective promotional campaigns.
D Information can be communicated by more venues, and messages can be customized.
Which is an example of publicity?
A A news release
B Direct mail
C A billboard
D A television commercial
Determine whether the statement is true or false: It is important for the promotional message to be factual.
A False, it must only be memorable.
B True, it should alter facts as necessary.
C False, it need not be based on facts.
D True, it must be based on facts.
The most important benefit that magazine advertising offers to an advertiser is the ability to accomplish which goal?
A Reach a specific geographic area
B Deliver messages in a timely manner
C Target a particular group of consumers
D Deliver a low-cost message to a target group
Which is a print promotional medium?
A A television commercial
B A participation show
C A shoppers' guide
D A radio ad
Why are promotional media such as newspapers and television referred to as mass media?
A They try to reach a limited, small audience.
B They direct promotions to a specific audience.
C They reach a lot of people at the same time.
D They try to meet the needs of many businesses.
Which would be used to promote special sales events only to customers who live in a specific location?
A Specialty advertising
B Suburban newspapers
C Radio spots
D Utility direct mail
Which is an example of out-of-home media?
A An infomercial broadcast on a national television network
B An eye-appealing card placed in a mailbox
C A calendar imprinted with a company's name
D An electrical sign located in a high-traffic area
Which advertising media offers the easiest means to evaluate the effectiveness of an advertisement?
A Radio
B Newspaper
C Direct mail
D Television
During one scene of a popular television show, an actor pours a box of brand-name cereal into a bowl and begins to eat it. What does this exemplify?
A Brand awareness
B Product placement
C Brand identification
D Product programming
Ben recently purchased a cellular telephone. The manufacturer provided a form and a special code with the telephone's packaging. Ben completed the form, copied his sales receipt, and mailed these items back to the manufacturer along with the part of the packaging that contained the special code. Within six weeks, Ben received a $50 check from the telephone manufacturer. Which type of sales-promotion technique was used?
A Warranty
B Coupon
C Sweepstakes
D Rebate
Which communication channels is a corporation's public-relations department most likely to use to maintain positive relationships with shareholders?
A Press releases, online social networks, and print advertisements
B Newsletters, annual reports, and the company's web site
C News conferences, consumer blogs, and employee manuals.
D Policy manuals, commercials, and sponsorships
The use of communications channels in public-relations activities is an important part of which action?
A Targeting customers
B Marketing products
C Advertising an image
D Providing information
Which is a common communications channel used in public relations?
A Billboards
B Trade shows
C Product displays
D Press releases
The reason for using certain communications channels, such as coupons, in sales promotion is to accomplish which goal?
A Create long-term demand
B Generate an immediate response
C Persuade customers to remain loyal
D Advertise a new product
