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WorksheetsCorporate Strategy
Total questions: 10
Worksheet time: 8mins
Corporate Strategy is...
Concerned with the day-to-day operational activities, where all planning become actions.
Related to the operating divisions and departments of the organisation
More about developing and sustaining a competitive advantage for the goods and services that are produced
Concerned with the selection of businesses in which the company should compete and the coordination of that portfolio of business.
What is the key factor that might lead companies to review and re-define their corporate strategy?
Customer Behaviour
Digital & Technological Transformation
Economic & Regulatory Environment
All of above
Select the WRONG answer: A good mission statement should be...
Concise
Abstract
Unique
Compelling
The _________ answers the question “What do we want to accomplish?”, whereas ________ answers the question “Why do we exist?”
Vision statement; mission statement
Short-term objectives; long term objectives
Objectives; strategies
Vision statement; Goals
The market for organic fruit is booming as more and more people try to follow a healthier lifestyle. The Green Apple Company is the UK market leader and able to command high prices for its excellent products, especially locally grown strawberries. Where are the strawberries most likely to be placed on the Boston Consulting Group (BCG) matrix?
Star
Cash cow
Problem child
Question mark
Dog
Which of the following is not an element of Porter’s Forces Model?
The potential thread from new entrants
The firm’s macroenonomic environment
The firm’s existing competition
The bargain power of suppliers
A PESTLE Analysis is...
A framework for strategic analysis of internal and external environment
A checklist to ask how political, economic, strategic or technological developments can influence an industry and a company
A broad framework to help managers understand the environment in which their business operates
A checklist for forecasting political, economic, strategic or technological factors
If a company has sound capital structure, where would this feature would be placed in the SWOT analysis?
Strength
Weakness
Opportunity
Threat
In the case where an organisation acquires its supplier, this is an example of which Corporate Strategy
Turnaround Strategy
Diversification
Horizontal backward integration
Concentration
What are the key types of Corporate Strategy?
Vertical, Horizontal and Diversification
Concentric, Concentration and Divestment
Growth, Stability and Retrenchment
Turnaround, Divestment and Liquidation
