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Marketing Chapter 12 Review

Total questions: 27

Worksheet time: 14mins

Name
Class
Date
1.

Careers in sales are limited to one or two fields.

a)

True

b)

False

2.

Customers who have developed brand loyalty for a product will use routine decision making.

a)

True

b)

False

3.

Salespeople are connected while away from an office through mobile devices or laptops programmed to interface with company computer systems.

a)

True

b)

False

4.

After visiting a customer, a sales representative rarely reports on the sales call.

a)

True

b)

False

5.

The Dixon family hired a travel agent to help arrange a vacation. They have already planned and taken trips to many U.S. destinations. What type of decision making will they likely use to plan their trip?

a)

extensive

b)

routine

c)

emotional

d)

limited

6.

What system involves finding customers and keeping them satisfied?

a)

CRM

b)

CSS

c)

B2C Management

d)

Computerized customer search

7.

Susan has always purchased Clinque products since she has never had problems with those products. She has decided to buy a new makeup line that Clinque has produced. What decision-making process has he used?

a)

Brand loyalty decision making

b)

Limited decision making

c)

Routine decision making

d)

Stable decision making

8.

What protects customers from fraudulent or unethical selling practices?

a)

established trust

b)

online disclosures

c)

sales regulations

d)

local watchdogs

9.

Which of the following is NOT a step used when training a new employee?

a)

demonstration

b)

build relationship

c)

trail

d)

explanation

10.

Who establishes the guidelines and policies for the sales team?

a)

customers

b)

government

c)

CEO

d)

sales manager

11.

A goal set for the month by a sales manager.

a)

sales quota

b)

commission

c)

salary

d)

insurance policy

12.

To show appreciation, a company may offer regular patrons rewards. What is this an example of?

a)

Sales technique

b)

CRM

c)

Customer loyalty program

d)

Sales quota

13.

Bill and Steve started a computer business in Steve's garage. Now they have so many customers that they must find and rent store space. Selecting the space will require what type of decision making?

a)

routine

b)

limited

c)

extensive

d)

rational

14.

Subscription CRM services are sometimes purchased and customized for businesses by Web-based companies. Which is an example of this type of company?

a)

Oracle

b)

Apple

c)

Microsoft

d)

Power School

15.

Companies can solidify their relationships with customers by using this as a quick and efficient method of communication.

a)

billboards

b)

e-mail

c)

commercials

d)

reports

16.

Sales representatives will make this when they visit a customer without an appointment.

a)

angry customer

b)

cold call

c)

random act

d)

networking

17.

Helping customers make satisfying buying decisions with ongoing relationship

a)

goal of selling

b)

purpose of selling

c)

marketing concept

d)

CRM

18.

This provides customers with online purchases and product information.

a)

Web sites

b)

Social media

c)

Text messages

d)

Commercials

19.

The decision making that is used with little or no previous experience with an item.

a)

routine

b)

limited

c)

extensive

d)

rational

20.

The type of selling where the sales exchanges are between two or more companies.

a)

personal selling

b)

organizational selling

c)

commission based selling

d)

telemarketing

21.

Who gather information about customers and advise on products suited to need?

a)

salespeople

b)

advertisers

c)

procurement managers

d)

top executives

22.

Companies in touch with customers via Facebook and Instagram are using this technology.

a)

Warehouse databases

b)

GPS

c)

Voice recognition

d)

Social media

23.

What is the system of finding customers and keeping them satisfied?

a)

CRM

b)

Loyalty marketing programs

c)

Social media

d)

Telemarketing

24.

What is using phone solicitation to make a sale?

a)

Technology

b)

Social media

c)

CRM

d)

Telemarketing

25.

What is direct contact between a salesperson and a customer?

a)

telemarketing

b)

organizational selling

c)

personal selling

d)

goal of selling

26.

The type of compensation where payment is made when an item is sold.

a)

salary

b)

commission

c)

bonuses

d)

hourly wages

27.

Which of the following is NOT one of the six steps of a sale?

a)

Determining needs

b)

Product presentation

c)

Observing the customer

d)

Closing the sale