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WorksheetsMarketing Chapter 12 Review
Total questions: 27
Worksheet time: 14mins
Careers in sales are limited to one or two fields.
True
False
Customers who have developed brand loyalty for a product will use routine decision making.
True
False
Salespeople are connected while away from an office through mobile devices or laptops programmed to interface with company computer systems.
True
False
After visiting a customer, a sales representative rarely reports on the sales call.
True
False
The Dixon family hired a travel agent to help arrange a vacation. They have already planned and taken trips to many U.S. destinations. What type of decision making will they likely use to plan their trip?
extensive
routine
emotional
limited
What system involves finding customers and keeping them satisfied?
CRM
CSS
B2C Management
Computerized customer search
Susan has always purchased Clinque products since she has never had problems with those products. She has decided to buy a new makeup line that Clinque has produced. What decision-making process has he used?
Brand loyalty decision making
Limited decision making
Routine decision making
Stable decision making
What protects customers from fraudulent or unethical selling practices?
established trust
online disclosures
sales regulations
local watchdogs
Which of the following is NOT a step used when training a new employee?
demonstration
build relationship
trail
explanation
Who establishes the guidelines and policies for the sales team?
customers
government
CEO
sales manager
A goal set for the month by a sales manager.
sales quota
commission
salary
insurance policy
To show appreciation, a company may offer regular patrons rewards. What is this an example of?
Sales technique
CRM
Customer loyalty program
Sales quota
Bill and Steve started a computer business in Steve's garage. Now they have so many customers that they must find and rent store space. Selecting the space will require what type of decision making?
routine
limited
extensive
rational
Subscription CRM services are sometimes purchased and customized for businesses by Web-based companies. Which is an example of this type of company?
Oracle
Apple
Microsoft
Power School
Companies can solidify their relationships with customers by using this as a quick and efficient method of communication.
billboards
commercials
reports
Sales representatives will make this when they visit a customer without an appointment.
angry customer
cold call
random act
networking
Helping customers make satisfying buying decisions with ongoing relationship
goal of selling
purpose of selling
marketing concept
CRM
This provides customers with online purchases and product information.
Web sites
Social media
Text messages
Commercials
The decision making that is used with little or no previous experience with an item.
routine
limited
extensive
rational
The type of selling where the sales exchanges are between two or more companies.
personal selling
organizational selling
commission based selling
telemarketing
Who gather information about customers and advise on products suited to need?
salespeople
advertisers
procurement managers
top executives
Companies in touch with customers via Facebook and Instagram are using this technology.
Warehouse databases
GPS
Voice recognition
Social media
What is the system of finding customers and keeping them satisfied?
CRM
Loyalty marketing programs
Social media
Telemarketing
What is using phone solicitation to make a sale?
Technology
Social media
CRM
Telemarketing
What is direct contact between a salesperson and a customer?
telemarketing
organizational selling
personal selling
goal of selling
The type of compensation where payment is made when an item is sold.
salary
commission
bonuses
hourly wages
Which of the following is NOT one of the six steps of a sale?
Determining needs
Product presentation
Observing the customer
Closing the sale
