WorksheetsMarketing Basics
Total questions: 22
Worksheet time: 11mins
Which of the following utilities involves making products?
information utility
form utility
place utility
possession utility
Bob asked his mom to buy him Coco Puffs after watching a TV ad. What group does he belong to?
a customer group
a customer market
a target market
a possession utility
What economic utility increased when fast-food restaurants began accepting credit cards?
possession utility
form utility
information utility
place utility
When Jan finished her stay, she completed a survey of the hotel. What core function is this?
product planning
place utility
marketing information management
marketing mix
What does a miniature golf business provide to its customers?
product planning
information utility
an exchange
a service
After an appointment from the cable company, Tom answered a survey. What is this function?
product planning
information utility
marketing information management
marketing mix
B2B sales?
broadcasting to business
buying to business
billing to business
business to business
Frequent buyer rewards cards are known as?
loyalty programs
redemption programs
discount incentives
free products
What are B2C sales
business to communication sales
billing to customers
business to consumer sales
broadcasting to consumers
Window displays communicate information about a product to consumers. What utility is this?
information
form
time
selling
The goal of marketing is to?
reduce prices
meet the customers wants and needs
create employee empowerments
instigate competition
Which is term used for developing and maintaining relationships with customers?
customer relationship management
selling
short term relationship
customer rewards program
Product decisions include?
advertising, personal selling, sales promotion, and publicity
brand name, packaging, and warranty
remind, inform, persuade
customer profiles
Parts of a brand include?
brand name
logo
slogan
all
Which entity buys goods and services for some other use than personal consumption.
market segment
organizational market
b2c sales
none
Companies use this when they see what customers buy and alter their sales based on it
target market
differentiation
consumer analysis
situational review
A good competitive position strategy is influenced by?
a market profile
a competitive analysis
method for delivering value
all of these
Trends in marketing include?
content marketing
social networking
viral marketing
all of these
Which of the following is not a part of SWOT analysis?
weakness
sales
opportunity
threats
Price is?
advertising, personal selling, sales, promotion, and publicity
what customers are willing to pay
match the markets needs
focuses on a marketing plan
Target market decisions include?
decisions about advertising, personal selling and publicity
where a product is sold
what customers are willing and able to pay
marketing strategies are directed to a specific group
Place decisions include?
where a product will be sold
what customers are willing and able to pay
how a product will be distributed
decisions about advertising
