NEW
Font size
WorksheetsMK325E Consumer Behavior - Learning & Memory
Total questions: 10
Worksheet time: 3mins
__________ occurs as the person learns to perform behaviours that produce positive outcomes and avoid those that result in negative outcomes.
Classical conditioning
Operant conditioning
Cognitive learning
Observational learning
"A child receives a star for every five words spelled correctly" is an example of:
fixed ratio
variable ratio
fixed interval
variable interval
Consumer learns that responses no longer produce positive outcomes. This is an example of ___________ learning outcome.
Positive reinforcement
Negative reinforcement
Extinction
Punishment
__________ has high capacity.
Sensory memory
Short-term memory
Long-term memory
Permanent memory
Process that leads to observational learning starts with attention and is followed by...
Production processes
Retention
Motivation
Learning
__________ is used to increase the behavior, while __________ is used to decrease the behavior.
Positive reinforcement; Negative reinforcement
Extinction; Negative reinforcement
Negative reinforcement; Punishment
Positive reinforcement; Punishment
"A self-employed person being paid at unpredictable times" is an example of.
fixed ratio
variable ratio
fixed interval
variable interval
Making a judgment about something based on information you received that your brain processes is called...
cognitive learning
observational learning
operant learning
classical learning
The process of shifting sensory memory into short-term memory is called:
encoding
attention
storage
retrieval
__________ is when people are prone to unintentionally forgetting information.
Response bias
Memory lapses
Memory for facts vs feelings
Memory restorage
