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Newspaper Ownership, Regulation and Production

Total questions: 15

Worksheet time: 7mins

Name
Class
Date
1.

How would you define an Oligopoly?

a)

The control of a product or service by one company

b)

The control of a market by a few corporations.

c)

A business enterprise that is owned by stockholders, most of whom are not involved in running the daily affairs of the business.

2.

How would you define a Monopoly?

a)

The control of a product or service by one company

b)

A company with high profit margins

c)

A corporation with factories in the USA and China, like NIKE

3.

How would you define a Conglomorate?

a)

The same way as an Oligopoly

b)

A corporation that has a presence in every continent and engages in international business related to manufacturing, production, and/or sales

c)

A corporation that owns other companies in fields quite different from that of the parent company.

4.

Which of these newspaper companies is NOT in the top three that dominate the national newspaper market in the UK?

a)

Reach PLC

b)

News UK

c)

The Scott Trust Ltd.

d)

The Daily Mail Group (DMG)

5.

What is Vertical Integration?

a)

A company that acquires another company operating in the production process of the same industry (but in a different part of the supply chain)..

b)

A company that acquires another company operating in the production process of the same industry (in the same part of the supply chain

c)

A company that acquires a similar company in the same industry

6.

What is Horizontal Integration?

a)

A company that puts a similar company out of business.

b)

A company that acquires a similar company in the same industry (this could create a Monopoly as a result).

c)

The process of liquidation

7.

Name the person who investigated the phone-hacking scandal

a)

Lord Leveson

b)

Lord Cleveson

c)

Lord Rothemere

8.

Which of these newspaper regulation bodies is in full compliance with the Leveson Inquiry's recommendations of how newspapers should be held accountable?

a)

IPSO

b)

Impress

c)

PCC

9.

What does Curran and Seaton's Media and Power Industries Theory argue?

a)

That companies minimise risk and maximise audiences through horizontal and vertical integration

b)

That there is an underlying struggle in recent UK regulation policy between the need to further the interest of citizens and the need to further the interests of consumers

c)

The idea that the media is controlled by a small number of companies primarily driven by the logic of profit and power.

10.

What does Livingstone and Lunt's Regulation Theory argue?

a)

The idea that there is an underlying struggle in recent UK regulation policy between the need to further the interests of citizens and the need to further the interests of the consumers.

b)

The idea that the media is controlled by a small number of companies primarily drive by the logic of profit and power

c)

The idea that companies try to minimise risk and maximise audiences through vertical and horizontal intergration

11.

What does David Hesmondhalgh's Cultural Industries Theory argue?

a)

The idea that the media is controlled by a small number of companies drive by the logic of profit and power

b)

The idea that there is an underlying struggle in recent UK regulation policy between the need to further the interests of the citizen and the need to further the interests of the consumer

c)

The idea that companies try to minimise risk and maximise audiences through vertical and horizontal integration.

12.

What is the daily circulation of The Times

a)

2,865,322 copies

b)

1568,977 copies

c)

417,298 copies

13.

What is the daily circulation of The Mirror?

a)

567,442 copies

b)

150,000 copies

c)

1,000,000 copies

d)

3, 456,111 copies

14.

How many people browse The Mirror Online daily

a)

5 million (approx)

b)

1 million (approx)

c)

9 million (approx)

15.

How many people browse The Times Online daily?

a)

5 million (approx)

b)

40 million (approx)

c)

7 million (approx)