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Fundamentals of Marketing

Total questions: 30

Worksheet time: 10mins

Name
Class
Date
1.

What is the definition of product by Kotler?

a)

A product as everything both favourable and unfavourable that a person receives in an exchange

b)

A product as anything that can be offered to a market for attention acquisition, use or consumption that might satisfy a need or want

2.

What Is The Contents of Group of Product?

a)

non-durable goods, durable goods and services

b)

Convenience,shopping and unsought

3.

Classification of product

a)

Business and consumer

b)

speciality products

4.

How many types of consumer product

a)

2

b)

4

5.

Types of Consumer Products

a)

Business and consumer

b)

convenience, shopping, specialty products, unsought products

6.

Type of samsung product in product item

a)

Samsung television,Samsung telephone,Samsung printer and Samsung laptop

b)

Samsung television,Samsung telephone,canon printer and canon camera

7.

Types of product modification

a)

homegeneous and heterogeneous

b)

Quality modification,functional quality and style modification

8.

Whats is brand mark?

a)

The elements of brand that cannot be spoken

b)

The part of brand that can be spoken

9.
What do we call all of the different items that a company makes or sells?
a)
Product Depth
b)
Marketing Mix
c)
Product Mix
10.
Which of the following can best improve a company's image?
a)
Branding
b)
Packaging
c)
Product Extensions
11.

Comparing of different brands such as attribute or price based will take place when customers are purchasing:

a)

Shopping goods

b)

Unsought goods

c)

Specialty goods

d)

Convenience goods

12.

Which good requires direct personal selling, involving the marketer to inform consumers and convince them of a need in order to make a purchase (Door to Door)?

a)

Shopping Goods

b)

Specialty Goods

c)

Convenience Goods

d)

Unsought Goods

13.

Which intermediary in the distribution process follows the wholesaler?

a)

Consumer

b)

Sales Representative

c)

Retailer

d)

Agent

14.

This Distribution stop includes stores like Costco and Sam's Club

a)

Retailers

b)

Wholesale

c)

Physical Distribution

d)

Channel Management

15.

When a customer buys directly from the manufacturer, that is a:

a)

Direct channel

b)

Indirect Channel

16.
The four P's of marketing include product, price, place 
a)
progress 
b)
production
c)
promotion 
d)
prime location 
17.
Which of the following would be a factor included in demographic segmentation 
a)
Age 
b)
Ethnicity 
c)
Education Level 
d)
All of the above 
18.
What do we call all of the different items that a company makes or sells?
a)
Product Depth
b)
Marketing Mix
c)
Product Mix
19.
The number of items offered within each product line
a)
product expansion
b)
product mix
c)
product depth
d)
product width
20.
Packaging is an example of which of the following marketing strategies?
a)
Price
b)
Product
c)
Place
d)
Promotion
21.
Which of the following stages of the product life cycle is the most difficult one for marketers:
a)
Introduction
b)
Growth
c)
Maturity
d)
Decline
22.
Which phase of the Product life cycle is a downward turn in sales leading to the demise of a product.
a)
Introduction
b)
Growth
c)
Maturity
d)
Decline
23.

McDonalds, KFC and Saddles are examples of:

a)

Sole agencies

b)

Wholesalers

c)

Franchises

d)

Outsourcing companies

24.

A stage in the product life cycle where the primary objective is to defend market share and to maximise profits.

a)

Decline phase

b)

Growth phase

c)

Start-up phase

d)

Mature stage

25.
Which phase of the product life cycle experiences and increase in new competition?
a)
Introduction
b)
Growth
c)
Maturity
d)
Decline
26.
Where would Coca Cola (original) likely be placed?
a)
Introduction
b)
Growth
c)
Maturity
d)
Decline
27.

Which is the most expensive stage of the product life cycle

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

28.
Which of these is NOT an example of a specialty product?
a)
Louis Vuitton Bag
b)
Rolex watch
c)
Toothpaste 
d)
Lamborghini
29.
This picture displays which type of mass promotion?
a)
Advertising
b)
Publicity
c)
Public relations
d)
Sales Promotions
30.

A group of people who share one or more common characteristics, lumped together for marketing purposes

a)

market segment

b)

sales

c)

online advertising

d)

group sales

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