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WorksheetsGetting to Know Digital Marketing
Total questions: 9
Worksheet time: 4mins
Which of the following defines digital marketing?
promoting ones goods or services using a variety of advertising and promotional strategies including personal selling and print advertising
the function of getting goods to where they are needed, when they are needed in order to create beneficial exchanges
the marketing of goods and services using digital technologies to reach and convert leads into customers
manufacturing goods for consumption by customers who are willing and able to purchase said products
The advertiser will pay the web-owner when someone click on the advertisement of a web-owner
Search Per Click
Referral Per Click
Advertisement Per Click
Pay Per Click
Which of the following is not a traditional form of marketing?
Newspaper ads
Radio ads
TV ad
Social Media Ad
What is the difference between PPC and SEO?
SEO generates organic traffic while PPC is used for branding
SEO falls under SEM, PPC is a part of Analytics
PPC is usually faster, SEO success sustains better long-term
PPC has direct influence on domain authority, SEO has only indirect effect
What is the best way to increase engagement on your website?
Make website design as simple as possible and introduce intuitive
navigation elements and flash modules
Have a lot of useful text to read
Have a lot of pages with image galleries
Make your website interactive combining different types of assets like images, quizzes, downloads, videos, and audio
On average, 51% of traffic comes to websites from?
Organic Search
Social Media
Refering Domains
Paid Channel
Which of these options that is NOT a strategy to improve ads position on Google Search?
Improve landing page experience
Use relevant keyword and ad copy
Increase keyword bidding
Decrease keyword bidding
