Font size
Worksheetsmonster yr 12 quiz
Total questions: 71
Worksheet time: 45mins
Select the 2 advantages of branding
A business can save money on marketing once the product becomes a household name.
It means businesses don't have to make new items.
The business can change its name if it wants to.
Higher prices can be charged when consumers become loyal to the brand.
Tipp-Ex is...
The product
The brand
Brands tend to charge customers
more for their products
less for their products
2 disadvantages of branding are..
The business gains a huge following of loyal customers.
The business' products can be easily copied and sold for a much cheaper price.
A poor brand can affect the whole range of products produced by the manufacturer.
The company cannot release new collections.
In what ways can a brand be easily recognisable?
By its logo
By the price
By the taste
By its packaging
Customers that buy brands expect the product to be high
in price
quality
A well known brand might be seen as a guarantee of high quality. With some brands there can be an element of “snob value” in using them.
True
False
Branding is
the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition
is a device that legally identifies ownership of a registered brand or trade name
The process of working toward maximizing recognition of a particular brand
Consumer preference for a particular brand as compared to competitor products or services
Slogans:
is a device that legally identifies ownership of a registered brand or trade name
a. Brand awareness
represents a particular product of a company or organization
are short, memorable catch phrases used in advertising campaigns designed to create product affiliations among consumers
who are these guys a trade character for?
Rice Krispies
Fruit Loops
Captain Crunch
Coco Puffs
Select the 2 advantages of branding
A business can save money on marketing once the product becomes a household name.
It means businesses don't have to make new items.
The business can change its name if it wants to.
Higher prices can be charged when consumers become loyal to the brand.
What is a Tariff?
A tax on imported and exported goods
A price marked on goods
Profit made from manufactured goods
Which do you want more of?
Imports
Exports
None
Why do governments use tariffs?
To protect domestic industries and jobs
To raise revenue
Both 1 & 2
To increase exports
WHY ARE TARIFFS USED?
TO PROTECT DOMESTIC JOBS AND INDUSTRIES
TO RAISE REVENUE FOR GOVERNMENT
TO PROTECT STRATEGIC INDUSTRIES
ALL OF THE ABOVE
Dominos Pizza + Magnolia Flour Company
Vertical
Horizontal
Conglomerate
Multinational
Adidas + Nike
Vertical
Horizontal
Comglomerate
Multinational
Which one of the following is a characteristic of globalisation
Low levels of labour migration
The development of global brands
A decrease in foreign direct investment
A reduction in out-sourcing and off-shoring of production
How has China and India benefited from globalisation?
Millions of people have been lifted out of poverty in India and China
Inequalities among the countyside are growing
Increased levels of carbon is being emitted in both countries
Which factor might attract a transnational corporation to a country?
Good tourist attractions
Cheap raw materials
High average monthly wage
Importing goods is:
The sale of goods to another country
Beneficial to a country's economy
The buying of goods from another country
The movement of people around the globe
Globalisation is...
The increasing protectionism of culture and values
countries around the world becoming more interconnected as they strengthen their relationship between communication, culture, politics, trade and the rise of TNCs
the removal of trade barriers and restrictions on political influence
Glocalisation is
the diffusion of a commodity, good or service
the uptake by a country
globalisation is modified to global context
The driving forces of globalisation cause different parts of the world to become more interconnected and interdependent.
True
False
What are the FOUR main reasons to outsource
Save Time, Save Money, Obtain Specialist Knowledge, Use Less Physical Resources
Save man hours, Spend More Money, Obtain Specialist Knowledge, Use Less Physical Resources
Save Time, Save Money, Obtain Specialist Knowledge, use more Physical Resources
Save Money, Save Time, Do the work yourself, use more Physical Resources
A set of procedures structured to plan, attract and maintain the workforce is known as
Human Resource Management
Human Resource Planning
Human Resource Recruitment
Human Resource Maintenance
It is located next to one of the largest shopping centers in Britain.
Strength
Weakness
Opportunity
Threat
Due to an increase in disposable income (purchasing power) over the last six years, local residents have more money to spend on leisure activities.
Strength
Weakness
Opportunity
Threat
There has been an important decrease in the birth rate over the last ten years.
Strength
Weakness
Opportunity
Threat
When products are checked throughout the production process this is called
Quality Circles
Quality Assurance
Quality Control
Which one of these traits are not leadership traits?
Having a vision
Being passionate
Collaborating with people
Telling people what to do
Being respectful
Showing good character means:
Being interesting and energetic
Inspiring others
Making sure everyone knows that you're the boss
Getting people's attention in a positive way
What does it mean to be a decisive leader?
Changing your mind about what needs to be done
Saying "maybe" a lot
Making good decisions at the correct time
Weighing the negatives and positives and being prepared for both outcomes
Leaders should have the personal qualities of being
loyal, honest
fair, unfair
fair, humourous
confidence, efficient
patience and knowledge of the job they are working in
Leaders have disagreements but are able to respectfully solve them.
True
False
Characteristics of a Leader (Click all that apply)
Laziness
Honesty
Hardworking
Mean
Open-minded
