wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

Advertising Final Exam

Total questions: 70

Worksheet time: 46mins

Name
Class
Date
1.

A paid form of communication that intends on informing, persuading, and reminding an audience to take some kind of action.

a)

advertising

b)

advertiser

c)

advertising agency

d)

branding

2.

Beginning in 1922, advertisements included memorable jingles and iconic voices to present soap operas, music, and various audible adventures.

a)

television advertisements

b)

cable advertisements

c)

infomercials

d)

radio advertisements

3.

In the 1950s, mass advertising medium began and for the first time, commercials were broadcast with light, sound, and motion

a)

television advertisements

b)

cable advertisements

c)

infomercials

d)

radio advertisements

4.

In the 1970s, more channels with specific programs were offered which allowed advertisers to target more specific audiences.

a)

television advertisements

b)

cable advertisements

c)

infomercials

d)

radio advertisements

5.

A lengthy paid advertisement that showcases the benefits of a product, lasting from 5-30 minutes. They usually include a product demonstration highlighting the product’s features.

a)

television advertisements

b)

cable advertisements

c)

infomercials

d)

radio advertisements

6.

The use of advertising to support and improve the environment.

a)

advertising

b)

green marketing

c)

recycling

d)

red marketing

7.

Ads printed have been resulting in massive Carbon dioxide emissions, which have affected the environment.

a)

print advertisements

b)

internet advertisements

c)

cable advertisements

d)

television advertisements

8.

The end user of a product or service, the person purchasing the product.

a)

consumer

b)

consumer behavior

c)

customers

d)

Industrial trade Groups

9.

Describes how and why people make purchase decisions.

a)

consumer

b)

consumer behavior

c)

customers

d)

Industrial trade Groups

10.

Makes use of rational arguments to communicate why consumers need a specific product by highlighting the benefits associated with the use of the product.

a)

intensity

b)

direction

c)

blogs

d)

product advertising

11.

A combination of unique qualities of a company, product, or product line

a)

brand

b)

brand advertising

c)

logo

d)

product advertising

12.

Intended to enhance a company’s reputation or build goodwill. Also known as institutional advertising.

a)

corporate advertising

b)

brand advertising

c)

advertising agency

d)

advertiser

13.

A marketing business that plans, creates and manages the advertising for other businesses

a)

corporate advertising

b)

brand advertising

c)

advertising agency

d)

advertiser

14.

The client that needs creative messages and advertising campaigns to reach target markets.

a)

corporate advertising

b)

brand advertising

c)

advertising agency

d)

advertiser

15.

Oversees and helps guide the creative process to ensure that team members deliver an advertisement that conveys the client’s message.

a)

Art Director

b)

Copywriter

c)

Account Executive

d)

Creative Director

16.

A form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue

a)

Digital Marketing

b)

Celebrity Endorsement

c)

Print Media

d)

Brand Loyalty

17.

A particular group at which a film, book, advertising campaign, etc., is aimed

a)

Pop-ups

b)

Advertisement

c)

Target Audience

d)

Digital Marketing

18.

This is the promotion of brands to connect with potential customers using the internet and other forms of digital communication

a)

Digital Marketing

b)

Print Media

c)

Brand Loyalty

d)

Target Audience

19.

Newspapers, newsletters, magazines, books, and literary works in any form, brochures or other types of publications

a)

Print Media

b)

Digital Marketing

c)

Brand Loyalty

d)

Products

20.

An organized course of action to promote a product or service.

a)

Products

b)

Advertising Campaign

c)

Slogans

d)

Hoardings

21.

An article or substance that is manufactured or refined for sale.

a)

Products

b)

Pop-ups

c)

Digital Marketing

d)

Print Media

22.
The oldest form of advertising.
a)
News Paper
b)
Radio
c)
TV
d)
Words of mouth
23.

The goal of this is to increase sales

a)

Promotional advertising

b)

Institutional advertising

24.

Besides word of mouth what is the oldest form of advertising?

a)

cyber

b)

broadcast

c)

print

25.

Newspapers and magazines are an example of

a)

cyber advertising

b)

print advertising

c)

specialty advertising

26.

Example of outdoor advertising

a)

Internet ads

b)

Billboards

c)

Newspaper

27.

What is an advantage of advertising in a magazine?

a)

a business can select it's audience

b)

less mass appeal

c)

not as relevant in today's world

28.

What is one major disadvantage of TV advertising?

a)

It's expensive

b)

It reaches a lot of potential customers

c)

It come's right into the viewer's homes

29.

What are the two types of broadcast media?

a)

TV and internet

b)

Radio and internet

c)

Radio and TV

30.

An organized course of action to promote a product or service.

a)

Products

b)

Advertising Campaign

c)

Slogans

d)

Hoardings

31.
A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.
a)
Demographic
b)
Social-Cultural(Psychographics)
c)
Geographic
d)
Behavioral
32.
SWOT stands for....
a)
Social Awareness Talents
b)
Social Weakness of Threats
c)
Strengths, Weakness, Opportunities, Threats
d)
None of the abobe
33.
The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.
a)
Geographic
b)
Demographic
c)
Psychographic
d)
Telepathic
34.
___________is based on the way a customer use the product.
a)
Mass Marketing
b)
Behavioral
c)
Target Market
d)
Demographic
35.
__________are used to identify customers with similar wants and needs.
a)
Geographic Data
b)
Customer Survey
c)
Behavioral Research
d)
Market Segmentations Methods
36.
Segmentation Variable is called..
a)
Customer Characteristics
b)
Market Components
c)
Mass Marketing
d)
None of the above
37.
Knowing a customers family size can not help determine the demographics of the target market.
a)
TRUE
b)
FALSE
38.
Money left over after paying your bills and basic living necessities is called.
a)
Disposable Income
b)
Census
c)
Discretionary Income
d)
Savings account
39.
Knowing the income of a potential customer can help you determine products' __________.
a)
Pricing
b)
Place
c)
Promotion
d)
Label
40.
Africa-American, Asian, Hispanic, Caucasian are fall into the __________ category which helps determine how to market a product in a region.
a)
Gender
b)
Income
c)
Marital Status
d)
Ethnic Background
41.

A document that provides information about you to a potential employer.

a)

References

b)

Resume

42.

When creating a resume it is important to use...

a)

Lot of fancy words

b)

Fancy fonts and lots of content

c)

Your picture

d)

Perfect punctuation and grammar

43.

Once you create a resume how often should you update it?

a)

You never have to change it

b)

Every Presidential Election

c)

Every time something changes in your work experience, or if you learn something new

44.

What is the purpose of a resume?

a)

To get a job interview

b)

To impress your friends

c)

To make money

45.

The best way to start a sentence on your resume is with:

a)

"I" or "My"

b)

A pronoun

c)

An action verb

46.

Which selection would you list in "Work Experience"?

a)

Babysitter

b)

Honor Roll

c)

Bilingual

d)

Energetic

47.

If you don't have any work experience, what could you list in your resume?

a)

activities

b)

awards

c)

skills

d)

ALL of them

48.

"Works well in a team setting" is considered

a)

SOFT skill

b)

HARD skill

c)

Something you do in class

49.

"Safely operates a power tool by following directions and safety procedures" is considered

a)

Impossible

b)

A "HARD" skill

c)

A "SOFT" skill

d)

Not necessary

50.

When writing your resume or preparing for a job interview, one should ____

a)

embellish their skills and abilities

b)

research a company's mission statement, vision and values

51.
Attention, Interest, Desire, Action
a)
Action
b)
Desire
c)
Advergaming
d)
Aida
52.
Any Form Of Direct Contact Between A Salesperson And A Customer.
a)
Personal Selling
b)
Product Advertising
c)
Seasonal Media Schedule
d)
Advertainment
53.
The Originator Of The Message In The Communication Process
a)
Sender
b)
Receiver
c)
Feedback
d)
Medium
54.
Short-Term Incentives To Encourage The Purchase Or Sale Of A Product Or Service
a)
Brand Switching
b)
Sales Promotion
c)
Advertainment
d)
Communication
55.
The Receiver'S Response To A Message
a)
Receiver
b)
Sender
c)
Frequency
d)
Feedback
56.
Anything That Interferes With, Distorts, Or Slows Down The Transmission Of Information
a)
Informing
b)
Noise
c)
Advertising
d)
Decoding
57.
If The Consumer Does Not Know That The Marketer'S Product Exists, The Marketer Must Gain The Target Market'S _________.
a)
Attention
b)
Communication
c)
Advertising
d)
Interest
58.
The Act Of Gathering Information Relative To A Company'S Actions And The Factors That Affect The Space In Which The Company Operates
a)
Data Analysis
b)
Market Research
c)
Primary Research
d)
Market Share
59.
Questions That Have Determined Responses From Which Respondents Can Select And Do Not Allow For Explanation Or Other Elaboration
a)
Secondary Research
b)
Brand Recognition
c)
Closed-Ended Questions
d)
Open-Ended Questions
60.
Various Characteristics Used To Identify Individuals And Often Applied In Grouping People In Determined Categories
a)
Data Analysis
b)
Demographics
c)
Secondary Research
d)
Focus Groups
61.
The Process Of Dividing A Market Into Meaningful, Relatively Similar, And Identifiable Segments Or Groups
a)
Market Segment
b)
Business Marketing
c)
No Market Segmentation
d)
Market Segmentation
62.
The Type Of Channel Used To Communicate An Advertising Message
a)
Sender
b)
Medium
c)
Reminding
d)
Desire
63.
Helps Build A Positive Public Image For A Company
a)
Public Relations (Pr)
b)
Communication
c)
Product Advertising
d)
Personal Selling
64.
The Combination Of Promotional Tools—Including Advertising, Public Relations, Personal Selling, Sales Promotion, And Social Media—Used To Reach The Target Market And Fulfill The Organization'S Overall Goals
a)
Promotional Mix
b)
Sales Promotion
c)
Communication
d)
Personal Selling
65.
A Form Of Advertising Designed To Enhance A Company'S Image Rather Than Promote A Particular Product
a)
Institutional Advertising
b)
Pioneering Advertising
c)
Continuous Schedule
d)
Seasonal Media Schedule
66.
Short, Often Memorable Or Catchy Phrase Used In Advertising
a)
Headline
b)
Bleeds
c)
Slogan
d)
Proof
67.
Population Or Specific Group Of People Which A Company Focuses Its Marketing Toward
a)
Illustration
b)
Circulation
c)
Target Market
d)
Layout
68.
Phrase Or Sentence Which Attracts The Readers Attention
a)
Slogan
b)
Medium
c)
Headline
d)
Circulation
69.
Graphic Which Comprises The Main Portion Of The Advertisement
a)
Illustration
b)
Slogan
c)
Circulation
d)
Headline
70.
Ethnic Affiliation, Belonging To A Particular Racial, National Or Cultural Group
a)
Ethnicity
b)
Feedback
c)
Distinct
d)
Broadcast