WorksheetsAdvertising Final Exam
Total questions: 70
Worksheet time: 46mins
A paid form of communication that intends on informing, persuading, and reminding an audience to take some kind of action.
advertising
advertiser
advertising agency
branding
Beginning in 1922, advertisements included memorable jingles and iconic voices to present soap operas, music, and various audible adventures.
television advertisements
cable advertisements
infomercials
radio advertisements
In the 1950s, mass advertising medium began and for the first time, commercials were broadcast with light, sound, and motion
television advertisements
cable advertisements
infomercials
radio advertisements
In the 1970s, more channels with specific programs were offered which allowed advertisers to target more specific audiences.
television advertisements
cable advertisements
infomercials
radio advertisements
A lengthy paid advertisement that showcases the benefits of a product, lasting from 5-30 minutes. They usually include a product demonstration highlighting the product’s features.
television advertisements
cable advertisements
infomercials
radio advertisements
The use of advertising to support and improve the environment.
advertising
green marketing
recycling
red marketing
Ads printed have been resulting in massive Carbon dioxide emissions, which have affected the environment.
print advertisements
internet advertisements
cable advertisements
television advertisements
The end user of a product or service, the person purchasing the product.
consumer
consumer behavior
customers
Industrial trade Groups
Describes how and why people make purchase decisions.
consumer
consumer behavior
customers
Industrial trade Groups
Makes use of rational arguments to communicate why consumers need a specific product by highlighting the benefits associated with the use of the product.
intensity
direction
blogs
product advertising
A combination of unique qualities of a company, product, or product line
brand
brand advertising
logo
product advertising
Intended to enhance a company’s reputation or build goodwill. Also known as institutional advertising.
corporate advertising
brand advertising
advertising agency
advertiser
A marketing business that plans, creates and manages the advertising for other businesses
corporate advertising
brand advertising
advertising agency
advertiser
The client that needs creative messages and advertising campaigns to reach target markets.
corporate advertising
brand advertising
advertising agency
advertiser
Oversees and helps guide the creative process to ensure that team members deliver an advertisement that conveys the client’s message.
Art Director
Copywriter
Account Executive
Creative Director
A form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue
Digital Marketing
Celebrity Endorsement
Print Media
Brand Loyalty
A particular group at which a film, book, advertising campaign, etc., is aimed
Pop-ups
Advertisement
Target Audience
Digital Marketing
This is the promotion of brands to connect with potential customers using the internet and other forms of digital communication
Digital Marketing
Print Media
Brand Loyalty
Target Audience
Newspapers, newsletters, magazines, books, and literary works in any form, brochures or other types of publications
Print Media
Digital Marketing
Brand Loyalty
Products
An organized course of action to promote a product or service.
Products
Advertising Campaign
Slogans
Hoardings
An article or substance that is manufactured or refined for sale.
Products
Pop-ups
Digital Marketing
Print Media
The goal of this is to increase sales
Promotional advertising
Institutional advertising
Besides word of mouth what is the oldest form of advertising?
cyber
broadcast
Newspapers and magazines are an example of
cyber advertising
print advertising
specialty advertising
Example of outdoor advertising
Internet ads
Billboards
Newspaper
What is an advantage of advertising in a magazine?
a business can select it's audience
less mass appeal
not as relevant in today's world
What is one major disadvantage of TV advertising?
It's expensive
It reaches a lot of potential customers
It come's right into the viewer's homes
What are the two types of broadcast media?
TV and internet
Radio and internet
Radio and TV
An organized course of action to promote a product or service.
Products
Advertising Campaign
Slogans
Hoardings
A document that provides information about you to a potential employer.
References
Resume
When creating a resume it is important to use...
Lot of fancy words
Fancy fonts and lots of content
Your picture
Perfect punctuation and grammar
Once you create a resume how often should you update it?
You never have to change it
Every Presidential Election
Every time something changes in your work experience, or if you learn something new
What is the purpose of a resume?
To get a job interview
To impress your friends
To make money
The best way to start a sentence on your resume is with:
"I" or "My"
A pronoun
An action verb
Which selection would you list in "Work Experience"?
Babysitter
Honor Roll
Bilingual
Energetic
If you don't have any work experience, what could you list in your resume?
activities
awards
skills
ALL of them
"Works well in a team setting" is considered
SOFT skill
HARD skill
Something you do in class
"Safely operates a power tool by following directions and safety procedures" is considered
Impossible
A "HARD" skill
A "SOFT" skill
Not necessary
When writing your resume or preparing for a job interview, one should ____
embellish their skills and abilities
research a company's mission statement, vision and values
