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WorksheetsMarketing Multiple Choice Review
Total questions: 72
Worksheet time: 36mins
Marketing is defined as:
Selling only
Identifying and satisfying customer needs
Advertising only
Creating trends
The marketing mix includes:
Product, Price, Place, Promotion
People, Process, Purpose
Sell, Ship, Store
None
A customer need is:
Trend-based desire
Essential requirement
Extra benefit
Luxury choice
A customer want is influenced by:
Taxes
Trends and preferences
Laws
Climate only
Customer loyalty means:
Buying randomly
Likelihood of repeat purchases
Only buying on sale
Switching brands
Customer engagement involves:
Ignoring customers
Personalized communication
Reducing service
Limiting feedback
Promotion includes:
Packaging only
Advertising
Delivery trucks
Hiring
Nonprofit marketing focuses on:
Profit only
Social causes
Entertainment
Luxury goods
Customer acquisition is generally:
Cheaper than retention
More expensive than retention
Free
Paid by consumers
Which is C2C marketing?
Walmart
eBay
Target
Apple
Which is B2B?
Grocery shopping
Manufacturer to retailer
Student buying laptop
Restaurant meal
Which increases loyalty?
Confusing service
Positive experiences
Higher prices
Less communication
Electronic marketing includes:
Billboards
Social media ads
Print newspapers
Flyers
Promotion aims to:
Confuse customers
Inform and persuade
Hide info
Reduce sales
Retention is preferred because:
Loyal customers spend more
New customers cost less
Retention is unnecessary
Ads are free
Brands strengthen loyalty by:
Reducing quality
Rewards programs
Ignoring feedback
Increasing prices
Which is NOT part of the mix?
Product
Place
People
Price
Customer needs relate to:
Luxuries
Essentials
Consumer behavior studies:
Why/how people buy
Only what people buy
Store profits
Pricing laws
High-involvement products require:
Minimal thought
Research
Impulse
Random choice
Low-involvement product:
Car
Gum
House
TV
Psychographics include:
Income
Values/lifestyles
Gender
Age
Socioeconomic status includes:
Eye color
Income/education
Personality
Fashion
Emotional motive:
Saving money
Impressing others
Warranty
Reviews
Rational motive:
Feelings
Facts
Popularity
Impulse
Extended decision-making for:
Gum
Car
Soda
Water
Routine response for:
New home
Favorite toothpaste
Laptop
Furniture
Info search follows:
Purchase
Problem recognition
Disposal
Payment
Evaluating alternatives includes:
Comparing features
Buying
Post-evaluation
Disposal
Brand loyalty results from:
Poor quality
Good experiences
Limited ads
High prices
Psychological factor:
Climate
Perception
Geography
Competitors
Social influence:
Taste
Family
Warranty
Ads
High-involvement example:
Soda
Smartphone
Gum
Water
Low-involvement decisions are:
High risk
Quick
Long-term
Strategic
Loyalty affects marketing by:
Removing ads
Encouraging retention tactics
Ending promotions
Lowering product quality
Life stages influence:
Only teens
Spending habits
Segmentation divides by:
Randomness
Shared traits
Store size
Ads
Demographic segmentation:
Income
Hobbies
Personality
Climate
39. Geographic segmentation:
Interests
Region
Opinions
Values
Psychographic segmentation:
Weather
Lifestyles
Age
Price
A target market is:
All people
Selected group
All teens
All seniors
Benefits sought:
Color
Advantages consumers seek
Package size
Store layout
Usage rate:
Heavy/light users
Height
Shoe size
Hobbies
Positioning defines:
Clerk roles
Customer perception
Shipping
Logo
Brand loyalty segmentation:
Geography
Loyalty levels
Age
Climate
46. Behavioral segmentation:
Income
Buying patterns
Region
Climate
Light users are:
Occasional buyers
Non-buyers
Frequent buyers
Switchers
Segmentation must be:
Measurable
Vague
Small
Random
49. Geographic example:
Snow gear in Alaska
Kids toys
Elderly vitamins
Luxury perfume
Positioning helps:
Blend in
Stand out
Reduce ads
Skip branding
Benefit segmentation example:
Cavity protection
Geography
Gender
Senior discounts
Segmentation helps:
Waste money
Target efficiently
Ignore diversity
Advertise randomly
Target markets require:
Understanding needs
Guessing
Laws
Price only
Usage segmentation assists with:
Sales estimates
Hiring
The core benefit of a phone:
Style
Communication
Apps
Camera
A prototype is:
Final
Test model
Commercial
Package
Co-branding example:
Nike + Apple
Coke vs Pepsi
Walmart brand
Dollar Tree
Brand equity:
Price
Trust/recognition
Raw materials
Factory size
Convenience product:
Furniture
Bread
Car
Laptop
Raw material:
Steel
Shoes
Toys
Appliances
Component part:
Tires
Bread
Clothing
Milk
Unsought product:
Not actively sought
Daily buy
Luxury
Snack
Test marketing:
Predict reactions
Reduce quality
Skip feedback
Ignore consumers
64. Product positioning:
Shelf
Customer perception
Tasks
Storage
Specialty product:
Gum
Designer bag
Milk
Notebook
66. Augmented product:
Logo
Warranty
Shape
Color
67. Business product:
Personal
Production use
Home
Fun
Brand differentiation:
Stand out
Blend in
Lower quality
Reduce branding
Packaging affects:
Protection AND promotion
Only shipping
Only cost
None
National brand:
Kirkland
Nike
Store cola
Private label
Shopping product:
No comparison
Comparisons required
Impulse
Daily
Product development includes:
Testing
Launching
