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Entrepreneurship_3rd Quarterl_Long quiz

Total questions: 70

Worksheet time: 1hrs 10mins

Name
Class
Date
1.

The capacity for innovation, investment and expansion in new markets, products and techniques.

a)

Business

b)

Businessman

c)

Entrepreneur

d)

Entrepreneurship

2.

Any person who can create something new or something different has already acquired a competitive advantage.

a)

Business

b)

Businessman

c)

Entrepreneur

d)

Entrepreneurship

3.

They’re able to not only come up with ingenious ideas, but also turn those ideas into profits.

a)

Creative

b)

Perseverance

c)

Persistence

d)

Self Confidence

4.

Entrepreneurs are dreamers and believe their ideas are possible, even when they seem unattainable.

a)

Hardworking

b)

Opportunity Seeker

c)

Optimistic

d)

Self Confidence

5.

They genuinely love their work.

a)

COMMITTED

b)

DEDICATION

c)

PASSION

d)

STRONG PEOPLE SKILL

6.

They have endless curiosity to discover new or different ideas and see whether these ideas will work in the marketplace.

a)

CURIOSITY

b)

HARDWORKING

c)

OPPORTUNITY SEEKER

d)

SELF CONFIDENCE

7.
Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? 
a)
Geographic segmentation
b)
Benefit segmentation
c)
Occasion segmentation
d)
Demographic segmentation
8.
"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.
a)
Geographic segmentation
b)
Product diversification
c)
Branding
d)
Psychographic segmentation
9.
________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 
a)
Mass customization
b)
Market targeting
c)
Market segmentation
d)
Differentiation
10.
Which word best describes PLACE in the marketing mix?
a)
shelf height
b)
shopping mall
c)
distribution channel
d)
Auckland city
11.
Why is customer satisfaction important to a business?
a)
customers will become repeat buyers
b)
customers will be happy
c)
customers are stakeholders
d)
customers are never satisfied
12.
Segmenting markets on the basis of personality, motives, lifestyles, and geodemographics
a)
Psychographic segmentation
b)
benefit segmentation
c)
usage rate segmentation
d)
geodemographic segmentation
13.
Product, price, place, and promotion make up the _____________________.
a)
Marketing Concept
b)
Marketing Mix
c)
Marketing Oriented
d)
Marketing Behavior
14.
Which of the following best describes a target market?
a)
Close competitors of a business
b)
The people who buy a business's products
c)
Groups that do not buy a business's products
d)
The individuals at whom a business's marketing strategies are aimed
15.
A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.
a)
Price
b)
Product
c)
Place/Distribution
d)
Promotion
16.
The amount of money charged and/or the sum of values that consumers exchange for the benefits of having or using the product
a)
Sell
b)
Price
c)
Product/Service Management
d)
Promotion
17.

Refers to the various strategies and ideas implemented by the marketers to make the end-users aware of their brand.

a)

Promotion

b)

Packaging

c)

Process

d)

Product

e)

Place

18.

Refers to any goods or services that are produced to meet the consumers’ wants, tastes, and preferences.

a)

Product

b)

Price

c)

People

d)

Place

e)

Promotion

19.

The individuals involved in the sale and purchase of products or services come under ______.

a)

People

b)

Place

c)

Promotion

d)

Product

e)

Process

20.

Refers to a process used by marketers to create an image in the minds of a target market.

a)

Packaging

b)

Process

c)

Product

d)

Price

e)

People

21.

Refers to a process used by marketers to create an image in the minds of a target market

a)

POSITIONING

b)

PLACE

c)

PRODUCT

d)

PEOPLE

22.

Major objective of entrepreneur for place is...

a)

to conduct a situation analysis

b)

to come up with marketing strategies and tactics

c)

to provide customers with pleasant experience in buying the product or availing of the service

23.

1) It is a set of controllable and interrelated variables composed of product, place, price and promotions that a company assembles to satisfy a target group better than its competitor.

a)

a. Price

b)

b. Marketing Mix

c)

c. Product

d)

d. Packaging

24.

1) The amount that a customer pays for to enjoy it.

a)

a. Price

b)

b. Marketing Mix

c)

c. Product

d)

d. Packaging

25.

1. An item that is produced to satisfy the needs of a certain group of people.

a)

a. Price

b)

b. Marketing Mix

c)

c. Product

d)

d. Packaging

26.

4. It is a tangible product. It’s example includes tires, MP3 players, clothing and etc.

a)

a. Branding

b)

b. Positioning

c)

c. Goods

d)

d. Place

27.

5. It can be intangible or tangible as it can be in the form of services or goods.

a)

a. Price

b)

b. Marketing Mix

c)

c. Product

d)

d. Packaging

28.

6. The way your product or service appears from the outside.

a)

a. Price

b)

b. Marketing Mix

c)

c. Product

d)

d. Packaging

29.

7. A marketing model that modifies the 4Ps model.

a)

a. Packaging

b)

b. 7 P’s Model

c)

c. Marketing Mix

d)

d. People

30.

8. Responsible for every element of your sales, marketing strategies, and activities.

a)

a. Packaging

b)

b. 7 P’s Model

c)

c. Marketing Mix

d)

d. People

31.

9. How a business creates awareness in the market?

a)

a. Place

b)

b. Brand Name

c)

c. Services

d)

d. Promotion

32.

10. It is intangible. Its example includes hair salons and accounting firms


a)

a. Place

b)

b. Brand Name

c)

c. Services

d)

d. Promotion

33.

11) The ultimate marketing strategy.


a)

a. 7 P’s Model

b)

b. Marketing Mix

c)

c. People

d)

d. Branding

34.

12. Where your product or service is actually sold.

a)

a. Place

b)

b. Brand Name

c)

c. Services

d)

d. Promotion

35.

13. The place occupied by products in the heart and minds of the consumers.

a)

a. Branding

b)

b. Positioning

c)

c. Goods

d)

d. Place

36.

14. A name, symbol, or other feature that distinguishes a seller's goods or services in the marketplace.

a)

a. Brand Name

b)

b. Positioning

c)

c. Branding

d)

d. Place

37.

15. A powerful and sustainable high-level marketing strategy used to create or influence a brand.

a)

a. Brand Name

b)

b. Positioning

c)

c. Branding

d)

d. Place

38.

5. It can be intangible or tangible as it can be in the form of services or goods.

a)

a. Price

b)

b. Marketing Mix

c)

c. Product

d)

d. Packaging

39.

7. A marketing model that modifies the 4Ps model.

a)

a. Packaging

b)

b. 7 P’s Model

c)

c. Marketing Mix

d)

d. People

40.

It is the process of considering, evaluating, and pursuing market-based activities that are believed to be advantageous for the firm.

 

a)

Opportunity Seeking     

b)

Opportunity Seizing       

c)

 Opportunity Screening       

d)

Sources of Opportunity

41.

This is essential to opportunity seeking, allowing the entrepreneur to see things positively and optimistically amid crises or difficult situations.

 

a)

Entrepreneurial heart flame                                

b)

Entrepreneurial mind frame                                

c)

Entrepreneurial gut game   

              

d)

Entrepreneurial heart frame

42.

It is the ability of an entrepreneur that can sense without using the five senses, also known as intuition.

 

a)

Entrepreneurial heart flame                                

b)

Entrepreneurial mind frame                                

c)

Entrepreneurial gut game   

              

d)

Entrepreneurial heart frame

43.

1.      One of the essentials of an entrepreneur’s opportunity-seeking refers to an individual’s driven passion.

a)

Entrepreneurial heart flame                                

b)

Entrepreneurial mind frame                                

c)

Entrepreneurial gut game   

              

d)

Entrepreneurial heart frame

44.

An individual who initiates, creates, and manages a new business can be called _____________.

a)

A leader                        

b)

A manager                   

c)

An entrepreneur                        

d)

A professional

45.

Trademarks relate to _______.

a)

The protection of proprietary information of commercial value

b)

Practice and knowledge acquired through experience

c)

The right to reproduce one’s own original work

d)

Brand identity

46.

Data shows that the two most useful sources of innovation opportunities in organizations are generated:

a)

in universities, and by distribution partners

b)

Internally and by independent inventors             

c)

Internally and by customers

d)

Externally and by customers                               

47.

     Creative works like writing, lyrics, music, and art are covered by?

a)

Trademarks

b)

Patent

c)

Copyright

d)

Branding

48.

Protection for logos and brands is covered by?

a)

Trademarks

b)

Patent

c)

Copyright

d)

Branding

49.

Which of the following describes creative thinking?

a)

brainstorming

b)

looking at something in a new way                 

c)

recognizing new opportunities                          

d)

all of the above

50.

Which of the following best describes a target market?

a)

  The individuals at whom a business's marketing strategies are aimed

b)

  The people who buy a business's products

c)

Close competitors of a business

d)

Groups that do not buy a business's products

51.

Is the ongoing tracking of trends and occurrences in an organization’s internal and external environment that bear on its success, current and in the future.

a)

External Environment                                          

b)

Internal Environment                

c)

    Environmental scanning                                     

d)

None of the above

52.

Who among the aspiring entrepreneurs considered technology in their entrepreneurial ideas?

a)

Jason wants to invest himself on youtube to showcase his talent using this platfrom

b)

Piper loves planting and she plans to sell some of her plants

c)

Annabeth is planning to sell halo-halo because summer is coming.

d)

Leo browse on the internet the steps to follow in establishing an entrepreneurial venture

53.

What do you call the special kind of want?

a)

A. Demand

b)

B. Needs

c)

C. Wants

d)

D. Service

54.

Which is used to measure of how well customer expectations from a purchased product or service have been meet?

a)

A. Satisfaction

b)

B. Value

c)

C. Experiences

d)

D. Demand

55.

New business ideas provide business opportunities.

a)

TRUE

b)

FALSE

56.

The process of selecting the best opportunity

a)

Opportunity Seizing

b)

Opportunity Seeking

c)

Opportunity Screening

d)

Risks Appetite

57.

The process of refining and developing opportunity

a)

Opportunity Seizing

b)

Opportunity Seeking

c)

Opportunity Screening

d)

Risks Appetite

58.

13) ________ is the process of creating something new, which is central to the entrepreneurial process.

a)

A) Modernism

b)

B) Innovation

c)

C) Execution

d)

D) Creativity

59.

8) The three primary reasons that people become entrepreneurs and start their own firms are to ________.

a)

A) gain prestige, realize financial rewards, and eliminate risk in their lives

b)

B) do what they were "born" to do, be their own boss, and gain prestige

c)

C) take big risks, be their own boss, and do what they were "born" to do

d)

D) be their own boss, pursue their own ideas, and pursue financial rewards

60.

Why do you need a business plan?

a)

To explain your idea

b)

the ability to get financing.

c)

it's a road map that sets objectives and goals for the business.

d)

To help reduce the risk of business failure.

e)

All of the above.

61.

What is a business plan?

a)

Written document that only outlines the business practices of the new business.

b)

Written document that describes the financial aspects of the business.

c)

Written document that only describes the ownership of the business.

d)

Written document that describes all the steps necessary for opening and operating a successful business.

62.

This entrepreneur enjoys learning and investigates every possible scenario and outcome when developing business strategies.

a)

Copycat Entrepreneur

b)

Research Entrepreneur

c)

Skeptical Entrepreneur

d)

Social Entrepreneur

63.

Entrepreneurs take risks because they anticipate future changes and advancements in the commercial sector.

a)

Agents of change

b)

risk takers

c)

leaders

d)

motivators

64.

What is the definition of ‘market size’?

a)

Measurement of the total volume of a given market.

b)

Measurement of the total value of a given market.

c)

Measurement of the total volume of a local market.

d)

Measurement of the total volume of a foreign market

65.

What is a product or service's overall market demand?

a)

Total Available Market                         

b)

Serviceable Available Market

c)

Serviceable Obtainable Market        

d)

All of the above

66.

what is the portion of the Serviceable Available Market (SAM) that you can capture?

a)

Total Available Market                         

b)

Serviceable Available Market

c)

Serviceable Obtainable Market        

d)

All of the above

67.

what is the segment of the TAM targeted by your products and services which is within your geographical reach?

a)

Total Available Market                         

b)

Serviceable Available Market

c)

Serviceable Obtainable Market        

d)

All of the above

68.

In making a decision to make a business venture one should give utmost consideration on _______________.

a)

profit

b)

market needs

c)

product/service

d)

business growth

69.

Refers to the value a company promises to deliver to customers should they choose to buy their product.

a)

Valuation

b)

Value Propagation

c)

Value Distribution

d)

Value Proposition

70.

Which of the following has the correct sequence of entrepreneurial process?

a)

a. Determining a capital needed-running the business-developing a business plan- opportunity spotting and assessment

b)

b. Opportunity spotting and assessment-developing a business plan determining a capital needed-running the business

c)

c. Running the business- determining a capital needed- opportunity spotting and assessment - developing a business plan

d)

d. Developing a business plan- opportunity spotting and assessmentdetermining a capital needed-running the business