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UX Cognitive Bias

Total questions: 15

Worksheet time: 15mins

Name
Class
Date
1.

Please consider Linda, a 31-year-old woman, single and bright. When she was a student in high school and college she was deeply involved in social justice issues, and also participated in environmental protests. Which is more probable about Linda's occupation today?

a)

Linda works as a TV reporter

b)

Linda is a bank teller

c)

Linda is a bank teller, and she's very active in the environmental movement

2.

Are you a better-than-average driver?

a)

I am a better-than-average driver

b)

I don't drive

c)

I am a worse-than-average driver

d)

I am an average driver

e)

I don't know

3.

You've just driven through three green lights. Is there a good chance the next light will be green?

a)

Yes

b)

No

4.

Do you listen more to news programs that agree with your views?

a)

Yes

b)

No

5.

As a researcher, once you have a significant finding, what are your next steps?

a)

Attempt to replicate the study to seek further support of your hypothesis

b)

Attempt to find evidence refuting your hypothesis

c)

Both of these

6.

If you're on a winning streak, is it likely to continue?

a)

Yes

b)

No

7.

If you've put a lot of work into a Web site or app design, will you most likely keep it for a while?

a)

Yes

b)

No

c)

Probably just tweak it

8.

Have you ever sat through a movie you didn't like?

a)

Yes

b)

No

c)

I'd take a nap

9.

Have you ever finished a meal that was too salty?

a)

Yes

b)

No

10.

Does success beget success?

a)

Yes

b)

No

11.

Do you often find that your hypotheses are on track?

a)

Yes

b)

No

12.

Should you follow UX trends that are working for others?

a)

No

b)

Yes

13.

Is the first idea often the best solution?

a)

Yes

b)

No

14.

Do things pretty much always work out for the best?

a)

Yes

b)

No

15.

Which would be the most effective product team?

a)

Everyone gets along

b)

Everyone disagrees

c)

Everyone disagrees and then finds a solution