Procedure used to avoid bias in a survey result by making sure all members of the population of interest have an equal opportunity to be chosen for the survey.

When designing an experiment, one way to avoid bias is to make sure all people in the sample to be studied have an equal opportunity to be placed in the experimental group.

The variable in an experiment that is manipulated/changed by the researcher.

The variable in an experiment that the researcher observes/measures for change.

Group in an experiment that DOES NOT receive the independent variable

Branch of the nervous system that returns our body to homeostasis after the fight-or-flight response slowing respiration, heart rate, and returning blood flow to digestion...Rest and Digest

Quick chemical messenger used by our nervous system to send messages to our body and organs.

The only research method which can determine if there is a cause and effect relationship between two variables.

Brain imaging device that tracks the oxygen flow in our blood to show activity in the brain and other organs.

Scan that uses traditional x-ray technology to create 3-D image of hard structures within the body. Often used to monitor size of organs, find/track tumors, fractures, etc.

Repeating an experiment using same procedures and similar/same sample. Important part of scientific process and proving original results are valid.

Exact/precise statement of procedures. For example, specific statement of how DV will be measure...the method/tool to be used. Critical to allow replication later.

Type of associative learning. Involuntary/Reflexive behavior is linked with a conditioned stimulus.

Type of persuasion strategy that appeals to our emotions and snap judgments using things like celebrity endorsements, emotional music, etc.

Type of persuasion that involves presenting facts, statistics, and evidence to influence someone's choice or shape their opinion.

Division of the peripheral nervous system that is associated with voluntary skeletal muscle movement.

If a person changes their behavior/opinion to match the group b/c they are willing to accept that the group must be right & they are wrong, this is what type of conformity?

Neurons that deliver information from the CNS to body/organs. AKA Efferent Neurons.

Neurons that work only in the brain and spinal cord.

Neurons that carry messages from the body & organs (PNS) to the CNS (brain and spinal cord).

Part of the Nervous System that includes all branches/divisions outside of the brain and spinal cord.

Part of our fast messaging system that is comprised of the brain and the spinal cord.

Perspective of psychology that explains behavior as the result of unconscious desires, motivations, and unresolved conflicts.

Brain's link to the endocrine system. Regulates hunger, thirst, body temperature. Part of the Limbic System.

Brain structure that creates explicit memories and helps move them from short-term to long-term during the consolidation process.

Brain imaging tool that involves ingesting radioactive glucose substance and shows activity level of regions of the brain and other organs.

Brain imaging device that uses a magnetic field to create a 3-D image of soft tissue areas of the body.

Photoreceptors embedded in the retina at the back of our eye that are sensitive to color waves:

Photoreceptors embedded in the retina at the back of our eyes that are sensitive to grays, blacks, whites. Help us with night vision. Used for peripheral vision.

Interpreting/organizing sensory information we have taking in/experienced

Taking in of sensory information.

Long fiber of the neuron that carries the action potential away from the cell body once threshold is reached

Neurotransmitter .that is involved in voluntary movement, learning, and memory.

Neurotransmitter chemical that triggers our brain's reward pathways. Too much associated with schizophrenia. Too little associated with Parkinson's Disease.

Part of the eye that is the muscle that opens and closes the pupil...gives our eye it's color.

Sleep disorder characterized by an individual feeling overwhelming fatigue and need to sleep... may even drop directly to deep sleep.

Sleep disorder characterized by an individual stopping breathing several times an night leading to fatigue, exhaustion, and diminished immune system.

Oldest part of the brain...first to develop.

Emotional Center of the Brain

Brain structure that links brain to endocrine system, regulates hunger, thirst, body temperature, and sex drive.

Hemisphere where you'll find language and logic

Found in endocrine systsem

Stimulates hunger

bottom-up processing

Allows us to understand words

Loss of new information

first items remembered on a list

Memory of facts

step-by-step solving a problem

stereotypes

test measured what it should

You control your fate

Measures potential to learn

unable to remember old memories

take away something positive to stop behavior

add something negative to stop behavior

add something negative to stop behavior

taking away something negative to continue behavior

thoughts

data that deals with descriptions

increases the knowledge base