Activities that promote goodwill between the company and the public.

Promoting a specific product or service offered by the business.

A type of promotion that encourages a customer to buy the product as soon as possible by providing coupons or samples.

A type of promotional effort that includes social media and mobile applications.

Communication paid for by an identified sponsor, including print and broadcast media.

Taking the product to the customers using techniques such as sales calls or trade shows

Unpaid media coverage for a newsworthy business or product.

Bar code that connects the user to a website or other digital information when scanned by a smartphone

Bringing the customer to the product; based on supply and demand.

Packet of information distributed to the media about a company’s major event.

The number of copies distributed to subscribers