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Marketing is All Around Us Review

Total questions: 14

Worksheet time: 7mins

Name
Class
Date
1.

What are Goods and Services?

a)

Products

b)

Pricing

c)

Places

d)

Promotion

2.

The process of developing, promoting, and distributing products in order to satisfy customers' needs and wants...

a)

advertising

b)

marketing

c)

promoting

d)

financing

3.

Obtaining goods and services for use in the operation of a business or for resale.

a)

pricing

b)

marketing

c)

purchasing

d)

advertising

4.

A (n) ... takes place every time something is sold in the marketplace.

a)

purchasing

b)

pricing

c)

promoting

d)

exchange

5.

Material items you can touch.

a)

goods

b)

services

6.

A series of tasks performed for a customer.

a)

goods

b)

services

7.

The process of creating a product in response to market opportunities.

a)

purchasing

b)

pricing

c)

product planning

d)

promoting

8.

the determination of an exchange price at which the buyer and seller perceive optimum value for a good or service.

a)

pricing

b)

promoting

c)

placing

d)

marketing

9.

Gathering, recording, analyzing and distributing (disseminating) information to aid in making marketing decisions.

a)

Product planning

b)

Marketing Information Management

c)

Promotion

10.

Communicates information about products, services, images, or ideas to customers or clients to influence their purchase behavior.

a)

Marketing information management

b)

Promotion

c)

Financing

11.

The usefulness of a product.

a)

utility

b)

distribution

c)

financing

12.

The physical movement or the transfer of ownership of a good or service from producer to consumer.

a)

distribution

b)

financing

c)

promotion

13.

Determining the need for and availability of financial resources to aid in marketing activities.

a)

distributing

b)

pricing

c)

financing

14.

The five types of utility are place, form, time, possession, and .... utility.

a)

information

b)

purchasing

c)

thanksgiving