wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

Fashion Final Exam Review 3-4-5

Total questions: 105

Worksheet time: 9hrs 45mins

Name
Class
Date
1.
Which role uses fashion forecasting in the retail environment?
a)
Customers
b)
Manufacturers
c)
Editors
d)
Merchadnisers
2.
The Forever 21 clothing retailer is planning its merchandise for the upcoming fall season. They observe the merchandise their computers are advertising, which will influence their purchasing decisions. Which type of data source does this represent?
a)
Color services
b)
Comparison shopping
c)
Marketing research
d)
Sales records
3.
Alec's boutique uses information gathered from a customer survey to determine how they can improve their customer service. Which type of data source does this represent?
a)
Color services
b)
Comparison shopping
c)
Marketing research
d)
Sales Records
4.
Colors, textiles, silhouettes, and design are elements used to forecast which fashion movements?
a)
Fibers
b)
Economic Condition
c)
Trends
d)
Designers
5.
The buyer at J. Crew clothing retailer is planning orders for next summer based on products sold last year during the same time period. Which type of data source does this represent?
a)
Color services
b)
Comparison shopping
c)
Marketing research
d)
Sales records
6.
A fashion forecasting company provides which service?
a)
Trains sales associates
b)
Provides merchandise
c)
Creates advertisements
d)
Predicts upcoming trends
7.
Predicting fashion trends is:
a)
forecasting.
b)
merchandising.
c)
producing.
d)
retailing.
8.
The overall form or outline of an outfit or clothing style is the:
a)
silhouette.
b)
style.
c)
texture.
d)
trimmings.
9.
A new trend in men’s casual pants is a wrinkle resistant fabric. Which type of trend is this?
a)
Textile
b)
Color
c)
Design
d)
Print
10.
In predicting fashion trends, Janae reviews fashion publications, catalogs, and websites. This type of marketing research is:
a)
forecasting.
b)
consumer research.
c)
fashion shopping.
d)
sales research.
11.
Which is the action of studying market conditions, consumer lifestyles,current events, and the mood of the public to provide reports for apparel markets?
a)
Customer profiling
b)
Forecasting
c)
Market segmentation
d)
Test marketing
12.

If DSW show store exchanges information and interacts with its customers, which form of technology for communication is being used?

a)

Magazine Advertisement

b)

Social Media

c)

Click Stream data

d)

Universal Product Code

13.

Target alerts customers of special sale prices when they are physically near a Target location. Which type of technology are they using?

a)

Clienteling

b)

Cloud Computing

c)

Geotracking

d)

Social Media

14.

The North Face apparel retailer posts information about an upcoming sustainability program on Twitter, Youtube, Facebook, and Pineterest. North Face is using:

a)

Loyalty Program

b)

Click Stream Data

c)

Social Media

d)

Clienteling

15.

Maria receives a 10% discount every time she shops at Finish Line athletic apparel store. She receives the discounts because she is enrolled in which type of service?

a)

Loyalty Program

b)

Customer Service

c)

Information System

d)

Employee Discount

16.

When Hugo shops for new jeans online, he leaves a virtual trail of his shopping activity. This type of data collection is called:

a)

Point-of-sale system

b)

Universal Product Code

c)

Mobile Apps

d)

Click Stream Data

17.

The visual merchandiser prepares the new spring merchandise plan for Foot Locker shoe and apparel retailer. Which tool should be used to create the plan?

a)

Computer Aided Design (CAD)

b)

Universal Product Code (UPC)

c)

Stock Keeping Unit (SKU)

d)

Small Business Association (SBA)

18.

A store uses Twitter to inform customers about an upcoming sale. Which type of technology is being used?

a)

Clienteling

b)

Cloud Computing

c)

Geotracking

d)

Social Media

19.

Makayla wants information about Belk's new merchandise, career opportunities, and current trends. The tool she should use is a:

a)

Loyalty Program

b)

Personal Shopper

c)

Website

d)

Magazine Advertisement

20.

Before leaving the store, Jada completed and submitted an application for a card that will give her discounts in the store. Which service will this card provide Jada access to her discounts?

a)

Webiste

b)

Loyalty Card

c)

Social Media

d)

Online Shopping

21.

Amy's Boutique connects with her loyal customers using which free advertising tool?

a)

Newspaper Advertising

b)

Social media

c)

Personal shopper

d)

Internet

22.

Most department and fashion specialty stores calculate markup percent based on:

a)

Cost

b)

Markdown

c)

Markup

d)

Retail Price

23.

Sweaters originally priced to sell for $92.79 are marked down 75%. What is the sale price?

a)

$22.18

b)

$23.20

c)

$68.13

d)

$69.59

24.

When a product is in high demand, prices usually:

a)

Decrease

b)

Fluctuate

c)

Increase

d)

Remain the same

25.

The most expensive jewelry including diamonds, emeralds, gold, and platinum is classified as:

a)

Bridge

b)

Costume

c)

Faux

d)

Fine

26.

What is 30% converted to a decimal?

a)

0.003

b)

0.03

c)

0.3

d)

3

27.

Bed Bath & Beyond, a home accessory retailer, sent customers a special coupon worth a 10% discount on purchases of $25.00 or more. Kashina purchased two towels sets for $12.99 each. What was the price of her purchase, including sales tax calculated at 7%?

a)

$12.51

b)

$13.90

c)

$25.02

d)

$27.80

28.

When the price of a product or service increases, demand will usually:

a)

Be average

b)

Decrease

c)

Increase

d)

Remain the same

29.

The subtotal of Jennifer's purchases is $384.50 and sales tax is %6. What is the total amount due?

a)

$23.07

b)

$361.43

c)

$387.18

d)

$407.57

30.

Jason purchased a sweater from a local men's apparel retailer. The price he paid was the:

a)

Cost

b)

Extended Price

c)

Keystone Price

d)

Retail Price

31.

An amount added to the cost of goods to reach a selling price is a/an:

a)

Add-on

b)

Cost Plus

c)

Extension

d)

Markup

32.

A markup equal to the cost of the merchandise is:

a)

Extended

b)

Initial

c)

Keystone

d)

Maintained

33.

Hannah, an employee at Lakeside Boutique, is allowed the typical employee discount given to many entry-level employees. The rate of discount Hannah receives is most likely between:

a)

5% and 10%

b)

10% and 15%

c)

10% and 30%

d)

40% and 50%

34.

Belk provided a coupon in the newspaper for 15% off twin bed sheets regularly priced $48.50. Excluding tax, what would a customer pay if they used the coupon?

a)

$7.28

b)

$36.38

c)

$41.22

d)

$43.35

35.

The most common type of retail price change is a/an:

a)

Employee Discount

b)

Initial Markup

c)

Markdown

d)

Markup

36.

What is the markup percentage based on retail for an item with a dollar markup of $70.00, cost of $30.00, and a retail price of $100.00?

a)

30%

b)

70%

c)

100%

d)

333%

37.

Deon works for a company that is complex, expensive to form, and heavily taxed. Which type of business organization does this describe?

a)

Corporation

b)

Partnership

c)

Sole Proprietorship

d)

Nonprofit

38.

Each year, PacSun makes hundreds of beach towels to sell at their coastal locations. In this example, the beach towels are:

a)

Furniture

b)

Goods

c)

Services

d)

Supplies

39.

What is a basis for psychographic segmentation?

a)

Customer location

b)

Education level

c)

Income

d)

Lifestyle

40.

Trey buys his wife a new purse for Mother's Day. She immediately begins to use it on a daily basis. In this example, what is the wife's role?

a)

Consumer

b)

Wholesale

c)

Service

d)

Supplier

41.

There is only one department store in a small, rural town in North Carolina without any competitors. The store dominates the industry in that area. This describes which competitive market structure?

a)

Monopoly

b)

Non-price Competition

c)

Oligopoly

d)

Pure Competition

42.

Reggie has an interview with a large company that requires specialized management and works skills. He will be required to manage a large group of people. Which type of business organization does this describe?

a)

Corporation

b)

Partnership

c)

Sole Proprietorship

d)

Nonprofit

43.

Caroline received a questionaire in the mail that asked questions about her income, lifestyle, fashion preference, ad shopping habits. The questionaire is a:

a)

Consumer Survey

b)

Fashion Forecast

c)

Fashion Publication

d)

Sales Brochure

44.

Ashley prefers to work alone and enjoys the prestige and feeling of accomplishment that comes with owning a hair salon. Which type of business organization does this describe?

a)

Corportaion

b)

Partnership

c)

Sole Proprietorship

d)

Nonprofit

45.

Minimal customer satisfaction is offered at this level of service::

a)

Full Service

b)

Medium Service

c)

No Service

d)

Self Service

46.

What is the merging of a database information technology with customer service to analyze customers, respond individually to their needs and build and maintain lasting relationships?

a)

Customer Relationship Management

b)

Customer Service

c)

Service Feature

d)

Service Quality

47.

Goods with low prices and very few services are offered at this level of service:

a)

Full Service

b)

Medium Service

c)

No Service

d)

Self Service

48.

This level of service offers many services, including upscale fashion goods and specialty items.

a)

Full Service

b)

Medium Service

c)

No Service

d)

Self Service

49.

This level of customer service focuses on the basic process or procedure.

a)

Full Service

b)

Medium Service

c)

No Service

d)

Self Service

50.

This level of customer service focuses on establishing a relationship with the customer to develop customer loyalty.

a)

Full Service

b)

Medium Service

c)

No Service

d)

Self Service

51.

What is the total of all enhancements offered to customers and directly related to the sale of goods?

a)

Customer Relationship Management

b)

Customer Service

c)

Service Feature

d)

Service Quality

52.

Customer service is offered at the "WOW" level when shopping at this type of store:

a)

Full Service

b)

Medium Service

c)

No Service

d)

Self Service

53.

What allows shopping to be hassle-free, friendly, polite, reliable, trustworthy, and indicates how well services are performed?

a)

Customer Relationship Management

b)

Customer Service

c)

Service Feature

d)

Service Quality

54.

What is a Service Feature?

a)

Long checkout lines

b)

Paying for parking

c)

Returns and complaint resolution

d)

Invalidated parking

55.

This level of customer service focuses on satisfying the customer as an element of their process or procedure:

a)

Full Service

b)

Medium Service

c)

No Service

d)

Self Service

56.

Basic needs, such as checkout, are offered at this level of service:

a)

Full Service

b)

Medium Service

c)

No Service

d)

Self Service

57.

When customers locate, wrap, compare, and checkout items themselves, this is what type of retailing?

a)

Full Service

b)

Medium Service

c)

No Service

d)

Self Service

58.

Goods with some selection and comparison features are offered at this level of service:

a)

Full Service

b)

Medium Service

c)

No Service

d)

Self Service

59.

When a person provides the speaker with feedback indicating the message has been received and is understood, he/she is demonstrating:

a)

Active Listening Skills

b)

Standards

c)

The Utility Principle

d)

Unethical Behavior

60.

Nordstrom Dept. Store distinguishes itself from other department stores by providing exceptional service and exceeding customers' expectations. Nordstrom uses which type of selling?

a)

Communication

b)

Customer-Oriented

c)

High Pressure

d)

Sales-Oriented

61.

An example of verbal communication is:

a)

Active Listening

b)

Facial Expressions

c)

Hand Gestures

d)

Eye Contact

62.

Successful salespeople should display which characteristic?

a)

Aggressive towards coworkers in order to gain sales and job promotions.

b)

Forceful in dealing with undecided customers.

c)

Slow to approach customers who are examining merchandise.

d)

Skilled in solving customer problems to create repeat customers.

63.

Courtesy, Interest, Helpfulness, and Tolerance are which essential expectations of sales associates?

a)

Characteristics necessary for positive customer relations

b)

Free services offered by many companies as a way to encourage sales.

c)

Incentives to build employee relations.

d)

Verbal communication skills.

64.

A decided customer displays which characteristic?

a)

Has a need but has not identified a product to meet that need.

b)

Knows exactly what he/she wants and why.

c)

Needs the saleasperson to make recommendations

d)

Wants to browse.

65.

What is the first step in the retail sales process?

a)

Approach

b)

Customer Classification

c)

Sale

d)

Trial

66.

When Hillary is ready to check out, Mary asks her if she would also like to purchase a belt to go with her slacks, This is what type of selling?

a)

Add-On

b)

Responsive

c)

Suggestion

d)

Trading-Up

67.

Jack is purchasing Bean Boots for hunting. When is he is ready to complete his purchase, the sales associate mentions that the Gore-Tex option, although $50 more, allows for his feet to stay dryers for a longer period of time when he is duck hunting. What type of selling?

a)

Add-On

b)

Responsive

c)

Suggestion

d)

Trade-Up

68.

What is a customer classification?

a)

Browser Bob

b)

Looky Lou Who

c)

Roaming Ron

d)

Undecided Customer

69.

What is a customer classification?

a)

Browser Bob

b)

Decided Customer

c)

Looky Lou Who

d)

Roaming Ron

70.

Alice walks into Rebecca's' Boutique and is greeted with, "Hello, Welcome to Rebecca's." This is what type of selling?

a)

Add-On

b)

Responsive

c)

Suggestion

d)

Trade-Up

71.

What is a physical characteristic or quality of a product? If is something the customer can touch, feel, smell, see, or measure, it helps to describe the product, In short, it answers "what is it".

a)

Benefit

b)

Feature

c)

Objection

d)

Presentation

72.

Suzy is looking at a blue and green patterned sweater and decides to buy it. When the sales associate gets ready to ring Suzy up, she mentions how a blue necklace at the counter goes great with it. What type of selling is this?

a)

Add-On

b)

Responsive

c)

Suggestion

d)

Trade-Up

73.

Natalie is buying two pairs of jeans, one in acid wash and one in river rinse. Abby, the sales associate, suggests purchasing a pair in the deep dawn rinse. What type of selling is this?

a)

Add-On

b)

More than one selling

c)

Special offer

d)

Suggestion

74.

What is a feeling of concern or disapproval? It is often a part of the sales process.

a)

Benefit

b)

Feature

c)

Objection

d)

Presentation

75.

What are advantages that are available only from your good, service, or business in that your product has one unique or novel feature than can be translated into a benefit desirable to customers?

a)

Exclusive Benefit

b)

Hidden Benefit

c)

Obvious Benefit

d)

Unhappy Customer

76.

What is a customer classification?

a)

Browser Bob

b)

Casual Looker

c)

Roaming Ron

d)

Unhappy Customer

77.

This answers "What's in it for me?" as well as how it will help a particular buyer.

a)

Beneift

b)

Feature

c)

Objection

d)

Presentation

78.

What are questions that require multiple word answers?

a)

Open-Ended Questions

b)

Presentation

c)

Selling

d)

Trial Confirmation

79.

What are advantages that need little explanation by the salesperson in that the customer already knows, or can easily recognize it?

a)

Exclusive Beneifts

b)

Hidden Benefits

c)

Obvious Benefits

d)

Presentation

80.

Bob is buying a Columbia pull-over. When the sales associate rings him up, Bob is told if he buys one more Columbia pull-over, the can get a third free. This is what type of selling?

a)

Add-On

b)

More Than one Selling

c)

Special Offer

d)

Suggestion

81.

What are advantages that cannot be seen or understood without the assistance of a salesperson?

a)

Exclusive Benefit

b)

Hidden Benefit

c)

Obvious Benefit

d)

Presentation

82.

What is a salesperson's questions to a customer to get an indication of what needs to be done to close the deal?

a)

Open-Ended Questions

b)

Presentation

c)

Selling

d)

Trial Confirmation

83.

What is the process of presenting a topic to an audience?

a)

Open-Ended Questions

b)

Presentation

c)

Selling

d)

Trial-Confirmation

84.

What is offering to exchange one item of value for a different item?

a)

Ope-Ended Questions

b)

Presentaiton

c)

Selling

d)

Trial Confirmation

85.

What is getting the commitment from the customer to buy the merchandise?

a)

Approach

b)

Close

c)

Presentation

d)

Trial

86.

Juan is helping a customer with a purchase. The customer cannot decide which item to buy. At this point, Juan's best course of action to help his customer reach a buying decision would be to:

a)

Show the customer more new merchandise.

b)

Stop showing additional items.

c)

Demonstrate another product.

d)

Use the standing-room only close.

87.

Which is a patronage motive?

a)

Durability

b)

Economy of use

c)

Love

d)

Merchandise assortment

88.

The reason a customer hesitates to buy a product is a(n):

a)

Argument

b)

Boomerang

c)

Mistake

d)

Objection

89.

A premium skin care company will award the sales associate with the highest total sales for the summer to a 3-day, all-expense-paid trip to Myrtle Beach. The trip is which type of compensation?

a)

Commission

b)

Incentive

c)

Sales Quota

d)

Salary

90.

A salesperson assists a customer with the purchase of a dress. She explains to the customer that the vertical stripes help make her look taller. This is an example of which action?

a)

Actively involving the customer in the presentation.

b)

Allowing the salesperson to express her opinion.

c)

Questioning to determine customer needs.

d)

Translating product features into benefits.

91.

Lisa works for Neiman Marcus, a large upscale dept. store. Customers make appointments with Lisa to tell her of their needs and preferences, She provides a high level of individualized attention to her customers and often pulls together their entire season's wardrobe. Lisa is performing which role?

a)

Personal Shopper

b)

Sales Associate

c)

Sales Clerk

d)

Stock Associate

92.

Jason bought a new, designer suite because of how he feels while wearing it. Which buying motive did he experience?

a)

Emotional

b)

Impulse

c)

Patronage

d)

Rational

93.

An effective sales approach begins within:

a)

30 seconds

b)

45 seconds

c)

1 minute

d)

5 minutes

94.

Mary always reads the small pieces of ribbon or cloth that are permanently attached inside of garments that she purchases. Which item is she reading?

a)

Hanger Loops

b)

Hangtags

c)

Labels

d)

Packaging

95.

Jill bought a purse after seeing how many compliments her friend received for the same one. Which emotional buying motive did she experience?

a)

Comfort

b)

Prestige

c)

Price

d)

Quality

96.

Dan receives compensation based on the percentage of dollar amount of sales. Dan should receive which consideration?

a)

Commission

b)

Overtime

c)

Salary

d)

Wages

97.

Mike approached a customer looking at men's dress suits and said "These are on sale for 20% off for the next three days." Which sales approach is Mike using?

a)

Combination

b)

Greeting

c)

Merchandise

d)

Opening

98.

An example of the greeting approach used in the retail selling process is:

a)

"Good Afternoon, Ms. Edwards"

b)

"May I help you find a certain size?"

c)

"We have a great selection of leather handbags."

d)

"Which sweater do you like best?"

99.

Janet assists Lynne with the selection of a blouse for work. Lynne likes the fit and style of the blouse, but hesitates to purchase because it is dry clean only. This objection is based on which purpose?

a)

Need

b)

Price

c)

Features

d)

Store

100.

Sherri, a sales associate, wants to ensure her customer is aware of the product features. In personal selling, which action is she intending?

a)

Imposing the personal preferences of the salesperson.

b)

Involving two-way communication with the customer.

c)

Requiring direct experience on the part of the customer.

d)

Requiring the salesperson to give personal information.

101.

Anthony explained that he likes the khaki slacks, but since they have to be dry-cleaned, he hesitates to purchase them. The salesperson shares that the slack are made with microfiber, which can be machine washed. Which technique for handling objections did the salesperson use?

a)

Demonstration

b)

Direct Denial

c)

Question

d)

Third Party

102.

Dan receives pay and benefits for his work accomplished. Which consideration is he receiving?

a)

Commission

b)

Compensation

c)

Insurance

d)

Sales Quotas

103.

George helps Rick select two men's dress shirts. After Rick decides to purchase the shirts, George shows him matching ties. George is trying to increase the sale by using which feature?

a)

Add-Ons

b)

More-than-one-selling

c)

Special Offers

d)

Trading-Up

104.

Art bought water-repellent pants, which will need minimal care. Which rational buying motive is he experiencing?

a)

Ambition

b)

Durability

c)

Fear

d)

Love

105.

Customer who purchase fashion items quickly are classified which type of customer?

a)

Casual

b)

Undecided

c)

Emotional

d)

Decided