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WorksheetsFashion Final Exam Review 3-4-5
Total questions: 105
Worksheet time: 9hrs 45mins
If DSW show store exchanges information and interacts with its customers, which form of technology for communication is being used?
Magazine Advertisement
Social Media
Click Stream data
Universal Product Code
Target alerts customers of special sale prices when they are physically near a Target location. Which type of technology are they using?
Clienteling
Cloud Computing
Geotracking
Social Media
The North Face apparel retailer posts information about an upcoming sustainability program on Twitter, Youtube, Facebook, and Pineterest. North Face is using:
Loyalty Program
Click Stream Data
Social Media
Clienteling
Maria receives a 10% discount every time she shops at Finish Line athletic apparel store. She receives the discounts because she is enrolled in which type of service?
Loyalty Program
Customer Service
Information System
Employee Discount
When Hugo shops for new jeans online, he leaves a virtual trail of his shopping activity. This type of data collection is called:
Point-of-sale system
Universal Product Code
Mobile Apps
Click Stream Data
The visual merchandiser prepares the new spring merchandise plan for Foot Locker shoe and apparel retailer. Which tool should be used to create the plan?
Computer Aided Design (CAD)
Universal Product Code (UPC)
Stock Keeping Unit (SKU)
Small Business Association (SBA)
A store uses Twitter to inform customers about an upcoming sale. Which type of technology is being used?
Clienteling
Cloud Computing
Geotracking
Social Media
Makayla wants information about Belk's new merchandise, career opportunities, and current trends. The tool she should use is a:
Loyalty Program
Personal Shopper
Website
Magazine Advertisement
Before leaving the store, Jada completed and submitted an application for a card that will give her discounts in the store. Which service will this card provide Jada access to her discounts?
Webiste
Loyalty Card
Social Media
Online Shopping
Amy's Boutique connects with her loyal customers using which free advertising tool?
Newspaper Advertising
Social media
Personal shopper
Internet
Most department and fashion specialty stores calculate markup percent based on:
Cost
Markdown
Markup
Retail Price
Sweaters originally priced to sell for $92.79 are marked down 75%. What is the sale price?
$22.18
$23.20
$68.13
$69.59
When a product is in high demand, prices usually:
Decrease
Fluctuate
Increase
Remain the same
The most expensive jewelry including diamonds, emeralds, gold, and platinum is classified as:
Bridge
Costume
Faux
Fine
What is 30% converted to a decimal?
0.003
0.03
0.3
3
Bed Bath & Beyond, a home accessory retailer, sent customers a special coupon worth a 10% discount on purchases of $25.00 or more. Kashina purchased two towels sets for $12.99 each. What was the price of her purchase, including sales tax calculated at 7%?
$12.51
$13.90
$25.02
$27.80
When the price of a product or service increases, demand will usually:
Be average
Decrease
Increase
Remain the same
The subtotal of Jennifer's purchases is $384.50 and sales tax is %6. What is the total amount due?
$23.07
$361.43
$387.18
$407.57
Jason purchased a sweater from a local men's apparel retailer. The price he paid was the:
Cost
Extended Price
Keystone Price
Retail Price
An amount added to the cost of goods to reach a selling price is a/an:
Add-on
Cost Plus
Extension
Markup
A markup equal to the cost of the merchandise is:
Extended
Initial
Keystone
Maintained
Hannah, an employee at Lakeside Boutique, is allowed the typical employee discount given to many entry-level employees. The rate of discount Hannah receives is most likely between:
5% and 10%
10% and 15%
10% and 30%
40% and 50%
Belk provided a coupon in the newspaper for 15% off twin bed sheets regularly priced $48.50. Excluding tax, what would a customer pay if they used the coupon?
$7.28
$36.38
$41.22
$43.35
The most common type of retail price change is a/an:
Employee Discount
Initial Markup
Markdown
Markup
What is the markup percentage based on retail for an item with a dollar markup of $70.00, cost of $30.00, and a retail price of $100.00?
30%
70%
100%
333%
Deon works for a company that is complex, expensive to form, and heavily taxed. Which type of business organization does this describe?
Corporation
Partnership
Sole Proprietorship
Nonprofit
Each year, PacSun makes hundreds of beach towels to sell at their coastal locations. In this example, the beach towels are:
Furniture
Goods
Services
Supplies
What is a basis for psychographic segmentation?
Customer location
Education level
Income
Lifestyle
Trey buys his wife a new purse for Mother's Day. She immediately begins to use it on a daily basis. In this example, what is the wife's role?
Consumer
Wholesale
Service
Supplier
There is only one department store in a small, rural town in North Carolina without any competitors. The store dominates the industry in that area. This describes which competitive market structure?
Monopoly
Non-price Competition
Oligopoly
Pure Competition
Reggie has an interview with a large company that requires specialized management and works skills. He will be required to manage a large group of people. Which type of business organization does this describe?
Corporation
Partnership
Sole Proprietorship
Nonprofit
Caroline received a questionaire in the mail that asked questions about her income, lifestyle, fashion preference, ad shopping habits. The questionaire is a:
Consumer Survey
Fashion Forecast
Fashion Publication
Sales Brochure
Ashley prefers to work alone and enjoys the prestige and feeling of accomplishment that comes with owning a hair salon. Which type of business organization does this describe?
Corportaion
Partnership
Sole Proprietorship
Nonprofit
Minimal customer satisfaction is offered at this level of service::
Full Service
Medium Service
No Service
Self Service
What is the merging of a database information technology with customer service to analyze customers, respond individually to their needs and build and maintain lasting relationships?
Customer Relationship Management
Customer Service
Service Feature
Service Quality
Goods with low prices and very few services are offered at this level of service:
Full Service
Medium Service
No Service
Self Service
This level of service offers many services, including upscale fashion goods and specialty items.
Full Service
Medium Service
No Service
Self Service
This level of customer service focuses on the basic process or procedure.
Full Service
Medium Service
No Service
Self Service
This level of customer service focuses on establishing a relationship with the customer to develop customer loyalty.
Full Service
Medium Service
No Service
Self Service
What is the total of all enhancements offered to customers and directly related to the sale of goods?
Customer Relationship Management
Customer Service
Service Feature
Service Quality
Customer service is offered at the "WOW" level when shopping at this type of store:
Full Service
Medium Service
No Service
Self Service
What allows shopping to be hassle-free, friendly, polite, reliable, trustworthy, and indicates how well services are performed?
Customer Relationship Management
Customer Service
Service Feature
Service Quality
What is a Service Feature?
Long checkout lines
Paying for parking
Returns and complaint resolution
Invalidated parking
This level of customer service focuses on satisfying the customer as an element of their process or procedure:
Full Service
Medium Service
No Service
Self Service
Basic needs, such as checkout, are offered at this level of service:
Full Service
Medium Service
No Service
Self Service
When customers locate, wrap, compare, and checkout items themselves, this is what type of retailing?
Full Service
Medium Service
No Service
Self Service
Goods with some selection and comparison features are offered at this level of service:
Full Service
Medium Service
No Service
Self Service
When a person provides the speaker with feedback indicating the message has been received and is understood, he/she is demonstrating:
Active Listening Skills
Standards
The Utility Principle
Unethical Behavior
Nordstrom Dept. Store distinguishes itself from other department stores by providing exceptional service and exceeding customers' expectations. Nordstrom uses which type of selling?
Communication
Customer-Oriented
High Pressure
Sales-Oriented
An example of verbal communication is:
Active Listening
Facial Expressions
Hand Gestures
Eye Contact
Successful salespeople should display which characteristic?
Aggressive towards coworkers in order to gain sales and job promotions.
Forceful in dealing with undecided customers.
Slow to approach customers who are examining merchandise.
Skilled in solving customer problems to create repeat customers.
Courtesy, Interest, Helpfulness, and Tolerance are which essential expectations of sales associates?
Characteristics necessary for positive customer relations
Free services offered by many companies as a way to encourage sales.
Incentives to build employee relations.
Verbal communication skills.
A decided customer displays which characteristic?
Has a need but has not identified a product to meet that need.
Knows exactly what he/she wants and why.
Needs the saleasperson to make recommendations
Wants to browse.
What is the first step in the retail sales process?
Approach
Customer Classification
Sale
Trial
When Hillary is ready to check out, Mary asks her if she would also like to purchase a belt to go with her slacks, This is what type of selling?
Add-On
Responsive
Suggestion
Trading-Up
Jack is purchasing Bean Boots for hunting. When is he is ready to complete his purchase, the sales associate mentions that the Gore-Tex option, although $50 more, allows for his feet to stay dryers for a longer period of time when he is duck hunting. What type of selling?
Add-On
Responsive
Suggestion
Trade-Up
What is a customer classification?
Browser Bob
Looky Lou Who
Roaming Ron
Undecided Customer
What is a customer classification?
Browser Bob
Decided Customer
Looky Lou Who
Roaming Ron
Alice walks into Rebecca's' Boutique and is greeted with, "Hello, Welcome to Rebecca's." This is what type of selling?
Add-On
Responsive
Suggestion
Trade-Up
What is a physical characteristic or quality of a product? If is something the customer can touch, feel, smell, see, or measure, it helps to describe the product, In short, it answers "what is it".
Benefit
Feature
Objection
Presentation
Suzy is looking at a blue and green patterned sweater and decides to buy it. When the sales associate gets ready to ring Suzy up, she mentions how a blue necklace at the counter goes great with it. What type of selling is this?
Add-On
Responsive
Suggestion
Trade-Up
Natalie is buying two pairs of jeans, one in acid wash and one in river rinse. Abby, the sales associate, suggests purchasing a pair in the deep dawn rinse. What type of selling is this?
Add-On
More than one selling
Special offer
Suggestion
What is a feeling of concern or disapproval? It is often a part of the sales process.
Benefit
Feature
Objection
Presentation
What are advantages that are available only from your good, service, or business in that your product has one unique or novel feature than can be translated into a benefit desirable to customers?
Exclusive Benefit
Hidden Benefit
Obvious Benefit
Unhappy Customer
What is a customer classification?
Browser Bob
Casual Looker
Roaming Ron
Unhappy Customer
This answers "What's in it for me?" as well as how it will help a particular buyer.
Beneift
Feature
Objection
Presentation
What are questions that require multiple word answers?
Open-Ended Questions
Presentation
Selling
Trial Confirmation
What are advantages that need little explanation by the salesperson in that the customer already knows, or can easily recognize it?
Exclusive Beneifts
Hidden Benefits
Obvious Benefits
Presentation
Bob is buying a Columbia pull-over. When the sales associate rings him up, Bob is told if he buys one more Columbia pull-over, the can get a third free. This is what type of selling?
Add-On
More Than one Selling
Special Offer
Suggestion
What are advantages that cannot be seen or understood without the assistance of a salesperson?
Exclusive Benefit
Hidden Benefit
Obvious Benefit
Presentation
What is a salesperson's questions to a customer to get an indication of what needs to be done to close the deal?
Open-Ended Questions
Presentation
Selling
Trial Confirmation
What is the process of presenting a topic to an audience?
Open-Ended Questions
Presentation
Selling
Trial-Confirmation
What is offering to exchange one item of value for a different item?
Ope-Ended Questions
Presentaiton
Selling
Trial Confirmation
What is getting the commitment from the customer to buy the merchandise?
Approach
Close
Presentation
Trial
Juan is helping a customer with a purchase. The customer cannot decide which item to buy. At this point, Juan's best course of action to help his customer reach a buying decision would be to:
Show the customer more new merchandise.
Stop showing additional items.
Demonstrate another product.
Use the standing-room only close.
Which is a patronage motive?
Durability
Economy of use
Love
Merchandise assortment
The reason a customer hesitates to buy a product is a(n):
Argument
Boomerang
Mistake
Objection
A premium skin care company will award the sales associate with the highest total sales for the summer to a 3-day, all-expense-paid trip to Myrtle Beach. The trip is which type of compensation?
Commission
Incentive
Sales Quota
Salary
A salesperson assists a customer with the purchase of a dress. She explains to the customer that the vertical stripes help make her look taller. This is an example of which action?
Actively involving the customer in the presentation.
Allowing the salesperson to express her opinion.
Questioning to determine customer needs.
Translating product features into benefits.
Lisa works for Neiman Marcus, a large upscale dept. store. Customers make appointments with Lisa to tell her of their needs and preferences, She provides a high level of individualized attention to her customers and often pulls together their entire season's wardrobe. Lisa is performing which role?
Personal Shopper
Sales Associate
Sales Clerk
Stock Associate
Jason bought a new, designer suite because of how he feels while wearing it. Which buying motive did he experience?
Emotional
Impulse
Patronage
Rational
An effective sales approach begins within:
30 seconds
45 seconds
1 minute
5 minutes
Mary always reads the small pieces of ribbon or cloth that are permanently attached inside of garments that she purchases. Which item is she reading?
Hanger Loops
Hangtags
Labels
Packaging
Jill bought a purse after seeing how many compliments her friend received for the same one. Which emotional buying motive did she experience?
Comfort
Prestige
Price
Quality
Dan receives compensation based on the percentage of dollar amount of sales. Dan should receive which consideration?
Commission
Overtime
Salary
Wages
Mike approached a customer looking at men's dress suits and said "These are on sale for 20% off for the next three days." Which sales approach is Mike using?
Combination
Greeting
Merchandise
Opening
An example of the greeting approach used in the retail selling process is:
"Good Afternoon, Ms. Edwards"
"May I help you find a certain size?"
"We have a great selection of leather handbags."
"Which sweater do you like best?"
Janet assists Lynne with the selection of a blouse for work. Lynne likes the fit and style of the blouse, but hesitates to purchase because it is dry clean only. This objection is based on which purpose?
Need
Price
Features
Store
Sherri, a sales associate, wants to ensure her customer is aware of the product features. In personal selling, which action is she intending?
Imposing the personal preferences of the salesperson.
Involving two-way communication with the customer.
Requiring direct experience on the part of the customer.
Requiring the salesperson to give personal information.
Anthony explained that he likes the khaki slacks, but since they have to be dry-cleaned, he hesitates to purchase them. The salesperson shares that the slack are made with microfiber, which can be machine washed. Which technique for handling objections did the salesperson use?
Demonstration
Direct Denial
Question
Third Party
Dan receives pay and benefits for his work accomplished. Which consideration is he receiving?
Commission
Compensation
Insurance
Sales Quotas
George helps Rick select two men's dress shirts. After Rick decides to purchase the shirts, George shows him matching ties. George is trying to increase the sale by using which feature?
Add-Ons
More-than-one-selling
Special Offers
Trading-Up
Art bought water-repellent pants, which will need minimal care. Which rational buying motive is he experiencing?
Ambition
Durability
Fear
Love
Customer who purchase fashion items quickly are classified which type of customer?
Casual
Undecided
Emotional
Decided
