Information, especially of a biased or misleading nature, used to promote or publicize a political cause or point of view.

the first election in the process is...

which of the following elects the president?

How many electoral votes does a candidate need in order to win the electoral college?

Liberals are related to which party?

Conservatives are related to which political party?

Which animal is associated with the democratic party?

Which animal is associated with the Republican Party?

The "Left" is associated with which party?

The "Right" is associated with which party?

The Primary Election elects:

The general election candidates elects:

The Presidential Election elects:

usually involve celebrities or other respected individuals endorsing or officially supporting a product idea. The person giving the testimonial could be famous, knowledgeable about the product (doctor talking about a medical product) or just an ordinary person claiming a product has worked.

describes people choosing to go along with the rest of the crowd

using negative words and bad names to create fear and dislike for people, ideas, or institutions

This technique always shows the subject of the message in a positive light, but provides little or no information.

uses facts and figures to show one side as positive and the other side as negative. The message shows only positive information about the person, product, or idea being promoted, and it shows only damaging information about the opposition or competition.

This technique is designed to send the message that a product or person is “just like you.” An advertiser will show an ordinary-looking person who vouches for how well a product works

Used to carry over approval or authority from something or someone that is respected to something they would want to appear good, or have us accept. Transfers feelings from one thing to another.

uses "everyday people" to appeal to audiences

uses vague words and phrases

"Everyone else is doing it, you should too!"

uses famous people or figures to endorse/sell a product

What is this ad an example of?

What is this ad an example of?