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SWOT & PEST

Total questions: 27

Worksheet time: 13mins

Name
Class
Date
1.

Staff members says that if you want a day-off from work you should order a hambuger from the Leisure Center’s cafeteria.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

2.

We have a competition standard swimming pool; although it has no wave machines or additional equipment as do competing local facilities.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

3.

It is located next to one of the largest shopping centers in Britain.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

4.

Due to an increase in disposable income (purchasing power) over the last six years, local residents have more money to spend on leisure activities.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

5.

There has been an important decrease in the birth rate over the last ten years.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

6.

It is widely known that Highly Brill has the best-trained and most respected staff of all of the centres in the locality.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

7.

In general people are living longer and there are more local residents aged over fifty-five now than ever before.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

8.
A change in customer's likes and interests may be seen as a
a)
opportunity
b)
strength 
9.
You are conducting a SWOT analysis and find out that a new competitor is opening within 5 miles of your store. This would be considered a __________.
a)
Strength
b)
weakness
c)
opportunity
d)
threat
10.

By identifying areas under the weaknesses section how does this help you develop.

a)

So that you can avoid them.

b)

So that you can pretend they don't exist and ignore them

c)

Use them to identify areas for development and focus on them.

d)

By allowing other people to see them and use them against you.

11.

The THREAT section is mainly areas that:

a)

Can be easily removed and turned in to strengths

b)

Cannot be removed or ignored and will need planning to work with or around. Are a potential risk to your development.

c)

Nasty things that have been said to you

d)

Are areas that you threaten your safety

12.
You are conducting a SWOT analysis and find out that a new competitor is opening within 5 miles of your store. This would be considered a __________.
a)
Strength
b)
weakness
c)
opportunity
d)
threat
13.
Internal things that may limit a company's ability to achieve it's goals would be known as a 
a)
strength
b)
weakness
c)
opportunity
d)
threat
14.
Which option lists the internal factors of a SWOT analysis?
a)
strengths, opportunities
b)
opportunities, threats
c)
strengths, weaknesses
d)
weaknesses, and threats
15.
PESTLE Analysis identifies factors that occur within the organisation.
a)
True
b)
False
16.

In a PESTEC Analysis, what does the P stand for?

a)

Political / Legal requirements

b)

Product requirements

c)

Place requirements

d)

Price requirements

17.

What are the missing words from this definition - External Factors are different situations which arise _______ the organisation which they can't ________ but can react to.

a)

inside / control

b)

outside / control

c)

inside / measure

d)

outside / measure

18.

Which of the following statement(s) represent a Political factor and possible impact?

a)

Increase in minimum wage which increases costs and reduces profits

b)

Decrease in income tax which leads to an increase in disposable income of citizens leading to more sales

c)

New family housing estate built in a local area leads to an increase in demand for memberships at local sports centre

d)

Increase in average temperatures during the summer leads to an increase in demand for garden furniture

19.

Which of the following statement(s) represent a Political factor and its possible impact?

a)

New GDPR legislation means that a PLC must contact all customers to seek consent to keep their personal data - which increases administration costs

b)

Inverclyde Council make grants available to companies which encourages a number of businesses to relocate to a local industrial estate

c)

Like in 2008, the country experiences a recession which reduces demand for luxury products and leads to job cuts

d)

A move to a 4 day working week/flexible working opportunities means that citizens have more leisure time and rail companies see a reduction in business travel ticket sales on a Friday

20.

Which of the following statement(s) represent a Political factor and its possible impact?

a)

Withdrawal from the EU leads to an increase in admin costs for UK companies who import raw materials from Belgium

b)

A cap on immigration numbers means that UK farmers find it hard to recruit temporary staff to pick fruit and crops which increases the amount of spoiled products

c)

A rise in bank interest rates means that a company needs to cancel organic growth plans as they cannot afford monthly repayments

d)

A reduction in the strength of the £ leads to a boost to tourism numbers in Scotland's capital Edinburgh and plans to build new hotels to cope

21.

Which sub factors are included in the heading 'economic'?

a)

Inflation

b)

Exchange rates

c)

Interest rates

d)

Taxation policy

22.

Which economic factor can be described as the rise in prices of raw material and other costs over a period of time which then leads to wage demands by staff and the need to increase the product selling price?

a)

Inflation

b)

Exchange rates

c)

Interest rates

d)

Taxation policy

23.

Which economic factor can be described as the business cycle which results in periods of high employment and high sales followed by a period of high unemployment and low sales.

a)

Inflation

b)

Boom and recession

c)

Interest rates

d)

Employment

24.

What two things are likely to happen after an increase in the base rate of interest?

a)

Each bank is likely to increase their own rates for savers and borrowers

b)

Savings increase, borrowing reduces and inflation rates come down

c)

Savings decrease, borrowing increases and inflation rates go up

d)

Corporation and income tax rates will increase immediately

25.

Social factors can include ...

a)

Change in demographics e.g. age/gender/religion/race

b)

Changes in work-life balance and flexible working e.g. home working

c)

Changes in tastes and fashion

d)

Changes in communication methods e.g. apps in mobile phones

26.

Which impacts could happen as a result of an increase in the number of working women?

a)

Companies may consider establishing a on-location nursery

b)

New family friendly policies are developed to allow flexibility e.g. for when children are ill and off school

c)

A growth in companies such as Gousto who offer ingredients and recipes for high quality meals delivered direct to customer's home

d)

An increase in day-time TV shows produced specifically for female viewers

27.

Which technological advancement are many local authorities trying to improve to get people back into town and city centres?

a)

Cloud computing

b)

Wi-Fi

c)

Social media

d)

Artificial Intelligence