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WorksheetsDeep dive search
Total questions: 25
Worksheet time: 14mins
Where does the "O" in SEO stand for?
Organic
Optimisation
Orientation
Organisation
Which type of keyword is "how to wear a green dress"?
Longtail
Longterm
Shorttail
Imagine that you want do drive conversions for your store and you can only choose one keyword. Which one would you rather choose?
"shoes" with 10.000 monthly searches at an avg. CPC of € 0,20
"black shoes" with 5.000 monthly searches at an avg. CPC of € 0,30
" buy black nike air force" with 1.000 monthly searches at an avg. CPC of € 0,40
Is it a good idea to do or SEO or SEA?
Yes
No
Where does the "A" in SEA stand for?
Algorythm
Advanced
Advertising
Application
Which one is correct?
SEO is on the short term and for free
SEO is on the long term and for free
SEA is on the short term and for free
SEA is on the long term and for free
On SEA you're charged on ...
Cost Per Mille (CPM)
Cost Per Click (CPC)
Cost per Search (CPS)
Not charged
On SEO you're charged on...
Cost Per Mille (CPM)
Cost Per Click (CPC)
Cost Per Search (CPS)
Not charged
Which one is correct?
SEO is on the short term and you have to pay
SEO is on the long term and you have to pay
SEA is on the short term and you have to pay
SEA is on the long term and you have to pay
How do you calculate the potential amount of clicks on SEA?
total clicks x avg. CPC
total search volume x avg. CPC
total clicks x avg. CTR
total search volume x avg. CTR
Which one is correct?
what you bid is what you pay
what you pay is what you bid
what you bid isn't what you pay
none of the above
Can you target on SEA?
Yes
No
Can you target on SEO?
Yes
No
Which "ranking" is correct?
Account - Campaign - Ad group - Ads
Account - Ads - Ad group - Campaign
Account - Ad group - Campaign - Ads
Account - Campaign - Ads - Ad group
Which one is NOT correct?
Keywords are linked to a specific ad group
Keywords and ads are part of an ad group
You can have different campaigns in a ad group
An account can exist out of different campaigns
What are extensions?
Pieces of code that collect data
Extra keywords used to show your ad
Additional pieces of information that expand your ad
A group of ads that are shown on the same time to increase CTR
Which ad isn't good?
Your page isn't ranking well on organic results. What's going wrong?
Your page speed is too low
Your domain authority is too high
Your content isn't up to date enough
You didn't overstuff your keyword
Which clusters do you have to keep in mind for SEO?
Content - CRM - Code - Onsite
Content - Outreach - Code - Age website
Content - Conversion - Code - Onsite
Content - Outreach - Code - Onsite
Which URL has the best structure?
www.hyboma.be/woningen/aalst-erembodegem/1345
www.myfamily.be/startbedrag-aanvragen
www.allesoverdebrandstofcel.be/content/wat-is-een-brandstofcel
www.leuksteuntje.be/verenigingen/spaar-mee
What does "outreach' mean?
External links that gives extra authority to you domain
External links that give extra traffic to your website
Internal links that link to another related website
Links that come from low quality domains and thus get punished
Imagine that you're a SEO specialist. You have to create a strategy. Which step would you take first?
Code strategy
Content strategy
On site strategy
Keywords strategy
Which one is a good meta title?
Startbedrag bij de geboorte | MyFamily | Starbedrag aanvragen
Viessmann | Alles over de brandstofcel | Lees al onze content over de brandstofcel
Balletschoenen kopen | Gratis verzending | Decathlon
Nieuwbouwwoningen | Regio Aalst | Ruim aanbod
Imagine you're a search specialist. Your client is not ranking well on his most important keyword "buy adidas stan smith". How are you going to solve this?
Only SEA
Only SEO
Both but first SEA and then SEO
Both but first SEO and then SEA
How did you do?
When can I make a search plan? 🤓
I did awesome 🔥🔥🔥
I am the king/queen of search 👑
