Motivated

Takes very little risk

Passionate

Hard-working

They refer to the same thing

Too often there is an assumption that creativity automatically leads to actual innovation

They are two different concepts that are hard to be put together

Short term goals in the business

How many times a business has changed their product.

A "new idea, creative thoughts, new imaginations in form of device or method".

the exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material.

Management research confirms that organisations that

meet the innovation challenge out perform their

competitors in terms of market share, profitability, growth

and market capitalisation (Tidd, Bessant, & Pavitt, 2005).

innovative organisations are better able to mobilize the knowledge, skills and experiences of people and successfully create new products, services and ways of getting things done faster, better and cheaper.

Although creativity is innovations's precursor, both are key issues for organisational survival growth.

All of the Above