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WorksheetsAnalytics Quiz 2
Total questions: 10
Worksheet time: 8mins
Name
Class
Date
1.
Which three tags does Google Analytics require for accurate campaign tracking? (A Player)
a)
Medium, Source, and Content
b)
Medium, Source, and Campaign
c)
Campaign, Content, and Term
d)
Source, Content, and Term
2.
Which tags are standard Google Analytics campaign parameters?
a)
utm_adgroup
b)
utm_source
c)
utm_medium
d)
utm_content
3.
To quickly generate campaign tags, what tool should be used?
a)
The Measurement Protocol
b)
The Segment Builder
c)
The URL Builder
d)
The Goal Selector
4.
Which formats may be used to add a custom campaign parameter to a URL?
a)
www.ikman.lk/?utm campaign = flashsale
b)
www.ikman.lk/?utm_campaign=flashsale
c)
www.ikman.lk/?utm_campaign=flash_sale
d)
www.ikman.lk/?utm_campaign = flash sale
5.
Which are examples of Goals in Google Analytics?
a)
Making a purchase
b)
Signing up for a newsletter
c)
Completing a successful Google search
d)
Submitting a contact information form
6.
What is the “Bounce Rate” in Google Analytics?
a)
The number of times unique users returned to your website in a given time period
b)
The percentage of sessions in which a user exits from your homepage
c)
The percentage of total site exits
d)
The percentage of visits when a user landed on your website and exited without any interactions
7.
What is a “dimension” in Google Analytics?
a)
The total amount of revenue a business has made in a given date range.
b)
An attribute of a data set that can be organized for better analysis.
c)
A comparison of data between two date ranges.
d)
A report that offers information about your audience.
8.
The Analytics tracking code can collect which of the following?
a)
Language the browser is set to
b)
Type of browser
c)
User’s favorite website
d)
Device and operating system
9.
Which represents the hierarchical structure of a Univeral Google Analytics account from top to bottom?
a)
View > Account > Property
b)
Property > Account > View
c)
Account > View > Property
d)
Account > Property > View
10.
When will Google Analytics end a session by default?
a)
After 30 minutes, regardless of user activity on your website
b)
Once the user opens another browser window
c)
When a user is inactive on your site for 30 minutes or more or closes a browser window
d)
At noon every day
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