WorksheetsPerceiving Ourselves and Others in Organizations
Total questions: 8
Worksheet time: 2mins
What was Rochelle Beaufort's initial job position?
Marketing Brand Manager
Marketing Research Coordinator
Marketing Research Manager
Marketing Brand Consultant
Which is the correct order for the process in which Rochelle formed her stereotype towards Sid?
Homogenization, Categorization, Differentiation
Categorization, Homogenization, Differentiation
Differentiation, Homogenization, Categorization
Homogenization, Differentiation, Categorization
Which perpetual effect was not discussed for this case?
False-Consensus Effect
Confirmation Bias
Recency Effect
Which window of the Johari Window should Rochelle aim to increase?
Blind
Unknown
Open
Hidden
Which of these effective communication methods would allow employees to have indirect redress/clarification of top management decisions?
Clarifying communications
Open communication platforms
Meaningful interactions
Secondary channels
Which one of these is not a feature of having a global mindset?
The ability to switch your mental model to fit the culture that you are in
Awareness of, openness to, and respect for other views and practices in the world
The capacity to empathize and act effectively across cultures
The ability to comprehend and reconcile intercultural matters with multiple levels of thinking
What is not a feature that Unilever employed to inculcate a global mindset in their employees?
Diversity & Equal Opportunities
Internationalisation
Differentiated Regionalised Strategies
Localized Management Culture
How did Unilever market Ben & Jerry's in Singapore context?
Through social media advertising
Through free ice cream tasting
Being inclusive and marketing in 4 languages
Aggressive pricing over competitors
