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SMM Quiz - Closed

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

How many zones of social media?

a)

1

b)

2

c)

3

d)

4

2.

What is NOT one of the characteristics of social media?

a)

Web as platform

b)

Crowdsourcing

c)

Network Effects

d)

Counterfeit Conversation

3.

In-game interactions is a type of which media?

a)

Paid

b)

Earned

c)

Owned

d)

All are correct

4.

What is the order of plan that SMM fits in?

a)

Business Plan - Marketing Plan - IMC plan - SMM plan

b)

Business Plan - IMC plan - SMM plan - Marketing Plan

c)

Marketing Plan - IMC plan - SMM plan - Digital Plan

d)

Marketing Plan - SMM plan - IMC plan

5.

Which one is NOT an element of SMART objective?

a)

Specific

b)

Measurable

c)

Allocated-budget

d)

Realistic

6.

How do ideas travel online in social media?

a)

Two-step flow model

b)

One-step flow model

c)

Mass Media

d)

None

7.

A social network include single nodes disconnecting to each other.

a)

True

b)

False

8.

What characteristics of Audience Specialization?

a)

It includes Internal and External Social Network

b)

It includes Social advertising

c)

It includes Production

d)

None

9.

Company A creates an another account apart from its original one to intensively comment on content posts to support its own fanpage, this is called?

a)

Counterfeit Conversations

b)

Organic Interaction

c)

None is correct

d)

Both are correct

10.

One of the Benefit of combination of Paid and Organic social media is...

a)

Promote quality content

b)

Drive leads and conversions

c)

Trust/Relationship building

d)

All are correct.