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SEM I 1.04 Quiz

Total questions: 15

Worksheet time: 15mins

Name
Class
Date
1.

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify?

a)

Awareness

b)

Loyalty

c)

Image Extension

d)

Image

2.

What are most sports or event products classified as?

a)

Pure Goods

b)

A combination of goods and services

c)

Pure Services

d)

A combination of rented and owned-goods services

3.

A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product?

a)

Perishable

b)

Consistent

c)

Inconsistant

d)

Tangible

4.

Which of the following sport/event products is a sport event:

a)

Yankee Stadium

b)

Premiere of a Broadway play

c)

ESPN The Magazine

d)

Ocean kayaking in Alaska

5.

Which of the following are essential components of a sport event:

a)

Sport media

b)

Licensed merchandise

c)

Athletes

d)

Rented-goods services

6.

Which of the following sport/event products is a sporting good:

a)

NASCAR hat

b)

Sports Illustrated

c)

Yoga class

d)

Running shorts

7.

Dan and Kelly don’t have their own ice skates. When they go skating, they pay $3 each to use

skates that are owned by the rink. Which of the following sport/event products are Dan and

Kelly consuming:

a)

Rented-goods service

b)

Venue

c)

Owned-goods service

d)

Licensed merchandise

8.

The most basic distinction between goods and services states that goods are ____________ products.

a)

intangible

b)

inconsistent

c)

perishable

d)

consistent

9.

Your band is having a concert to raise money for charity. You have 15 tickets left and must sell them before the performance on Thursday night. This is an example of a(n) __________ sport/event product.

a)

perishable

b)

consistent

c)

imperishable

d)

tangible

10.

Simon was determined to get the new Tiger Woods golf game for his video game collection. The game cost $50 at the mall, but Simon was excited to find it for only $35 on eBay. He didn’t mind that it didn’t come from the mall. This is an example of

a)

separability

b)

consistency

c)

perishability.

d)

tangibility.

11.

Which of the following is a sport/event good made available through a sport/event service:

a)

Which of the following is a sport/event good made available through a sport/event service:

b)

Tennis racket repair at a country club

c)

Aerobics classes at a health club

d)

Water bottle sold at a health club pro shop

12.

The overall impression consumers get from a sport/event product’s unique name, design, or symbol is the product’s

a)

brand.

b)

quality.

c)

performance.

d)

reliability.

13.

When you see the Boston Celtics logo, you instantly recognize it. This is called brand

a)

loyalty.

b)

quality.

c)

awareness.

d)

image.

14.

Bo and his friends went to the State Fair. The fair itself was great, but they had trouble finding a place to park, several of the ride attendants were rude, and the bathrooms were really dirty. Overall, Bo and his friends gave the fair a “C” rating. The close link between the fair and all the product elements involved with the fair is known as

a)

smoothing.

b)

perishability.

c)

consistency.

d)

separability.

15.

Since attendance is usually low after school starts, a water park offers a 25% discount on admissions during the first two weeks of September. This is an example of

a)

smoothing.

b)

separability.

c)

consistency.

d)

branding.