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WorksheetsPrinciples of Marketing - Chapter 1 (BN2MA)
Total questions: 30
Worksheet time: 11mins
The following are definition of marketing except?
Exchange of Values
Delivery of Values
Trade of Values
Place of Values
What goal of marketing that needs to study the market first before putting up a business in a particular area?
Promote value transaction with full regard to the society.
Capture customer value to create profits
Introduce and innovate product.
Understand the market and its consumers.
Having an effective and catchy advertisement for your product refers to what marketing goal?
Understand the market and its consumers.
Capture customer value to increase profit.
Introduce and innovate products and services.
Promote value transaction with regards to the society.
Considering the environment in creating your marketing program refers to what marketing goal?
Promote value transaction with full regards to the society.
Capture customer value to create profits.
Understand the market and its consumers.
Introduce and innovate products and services.
It is a marketing goal, where in the company is not satisfied in the product they create, instead, they create more improvements for that particular product.
Build and maintain mutually beneficial customer relationship.
Develop marketing programs that deliver superior value to consumers.
Introduce and innovate products and services.
Understand the market and its consumers.
A product level wherein it houses its main function and also cannot be easily differentiated to other same product.
Core Product
Formal Product
Augmented Product
Consumer Product
A product level that is also known as after sales service and usually applied to products/goods with high price.
Core
Augmented
Consumer
Formal
A product level that gives identity to the product.
Augmented
Consumer
Core
Formal
Shampoo, toothpaste, soap, canned goods and foods are what type of goods?
Industrial Goods
Differentiated Goods
Consumer Goods
Unsought Goods
Goods that are used to create another goods or product.
Specialty Goods
Unsought Goods
Industrial Goods
Convenience Goods
Product or Goods that cannot identify who is the manufacturer or where it is bought.
Differentiated Goods
Undifferentiated Goods
Consumer Goods
Unsought Goods
Goods or products that is branded already.
Differentiated Goods
Undifferentiated Goods
Unsought Goods
Shopping Goods
A product whose benefit can only be used for a only a short period of time.
Consumer
Consumable
Durables
Semi-Durables
A product that provide benefits to the consumer for a longer period of time.
Consumer
Consumable
Durable
Semi-Durable
Products that are manufactured to last a long time
Consumer
Consumable
Durable
Semi-Durable
Products that can be easily buy anytime, anywhere.
Convenience Goods
Shopping Goods
Specialty Goods
Unsought Goods
This goods are purchased less frequently and relatively more expensive.
Convenience Goods
Shopping Goods
Specialty Goods
Unsought Goods
This goods cannot be easily found and need large effort to acquire this product or item.
Convenience Goods
Shopping Goods
Specialty Goods
Unsought Goods
This goods are usually purchased for extra reasons.
Convenience Goods
Shopping Goods
Specialty Goods
Unsought Goods
Service is difficult to market because you don't have the actual product to present.
Perishability
Inseparability
Variablity
Intangibility
Service provider cannot be separate from the service upon rendering it.
Perishability
Inseparability
Variablity
Intangibility
Services that are not rendered can also be considered as loss.
Perishability
Inseparability
Variabilty
Intangibility
Service rendered today will not be the same service that you will render on the other day.
Perishability
Inseparability
Variability
Intangibility
The Societal Marketing Concept belongs to what marketing approach?
Traditional Marketing Approach
Contemporary Marketing Approach
This concept is looking forward to produce product or items with low cost/price
Production Concept
Product Concept
Selling Concept
Marketing Concept
Guaranteed and excellent customer service is the main concern of this concept.
The Marketing Concept
The Selling Concept
The Relationship Marketing Concept
The Societal Marketing Concept.
Networking companies usually use this concept as their marketing approach.
The Production Concept
The Selling Concept
The Relationship Marketing Concept
The Marketing Concept
This concept considers the needs of both customer and the product offered.
The product concept
The marketing concept
The production concept
The relationship marketing concept
This concept believes that customer will always prefer for a product with high quality.
The product concept
The production concept
The marketing concept
The selling concept
How many concepts do we have combining the 2 marketing approaches?
3
4
5
6
