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Worksheetsmarket research
Total questions: 25
Worksheet time: 13mins
Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
What does desk research involve?
Gathering new data
Gathering existing data
Conducting surveys
What is information collected about opinions and views called?
Quantitative data
Qualitative data
Segmentation
How does accurate market research help a business?
By avoiding risk
By reducing risk
By eliminating risk
What is the name of an individual who is asked questions in a survey?
A supplier
A sample
A respondent
What are the total number of people selected to answer market research questions called?
A supplier
A sample
A respondent
Which of the following is an example of primary research?
Internet research
A focus group
Company reports
Downloading and viewing instructional videos on how to use a product
Primary Research
Secondary Research
True or False: primary research is very generic and not specific.
True
False
Which two of the following statements are disadvantages of primary research?
Many people don't like completing surveys
You can find specific information
Some people just say what they want you to hear
The business has control over the research and results
