WorksheetsMarketing
Total questions: 20
Worksheet time: 15mins
Market research conduct for
Customer specification
Identify the needs of potential customers
To sell product or service
find out competitors have been satisfying customer needs
Marketing mix refers to ______________
The activities that help a business to make profit.
the cost of product
The activities that help a business to market a product.
The marketing mix has_________ elements.
3
11
7
9
MARKETING MIX, Except
Promotion
Price
Production
Place
Place refers to __________________.
the goods or the services of the business is selling.
how much people will pay for the product.
where the product will be sold
Product can mean more than a single good or service or a range of goods or services you offer.
True
False
Products......
Cake
Client
Travel package
Cotton
Before setting your p---------------- you have to know the cost of your product.
(a)
Retail distribution means
selling your products in very large quantities to wholesalers
selling your products directly to consumers
selling your products to shops and stores who then sell to the consumers.
............ is not included in types of distribution.
Direct distribution
Online distribution
Wholesales distribution
Retail distribution
P (a) effects the transportation of the product
Promotion of a product can include all of the following except
offering money-off vouchers to encourage increased sales
advertising a new product
redesigning a product to make it look more modern
personal selling by using sales representatives
One of the aims of promotion is to
lower the price of the product
update the product
inform consumers about the product
to lower the costs of producing the product
Is this ...
Price
Product
Place
Physical Evidence
Is this...
Product
Physical Evidence
Place
Price
Is this...
Product
Price
Promotion
Physical Evidence
Staff = Internal customer
True
Fales
Is not physical evidence..
Topping on Pizza
Table and chair in office
Label on product
facebook page
Good process planning is a pleasant experience for your customers.
True
False
Price is more important than physical evidence
True
False
