The fee a licensee pays up front to use trademarked property

The section of a license agreement that specifies which rights and properties are being licensed, what types of merchandise will be produced, and the exclusivity of the license category

An agreement that allows one company to use the trademarked property of another company to manufacture and sell its own products

The name and/or symbol used by a business; also called signature

In licensing, a category in which more than one licensee is authorized to produce

A percentage of actual sales that a licensee pays to a licensor; usually anywhere from 5 to 15 percent

A phrase that is easy to remember

A word, name, symbol, or device used by a manufacturer or merchant to identify and distinguish goods from those manufactured and sold by others

A symbol, design, or word used to identify a good or service and registered with the government to prevent use by others