WorksheetsTheme 4 Test 4
Total questions: 20
Worksheet time: 10mins
McDonald’s in Japan has a Teriyaki McBurger. This is an example of Glocalisation.
True
False
Global Marketing is the process of adjusting a company's .................... strategies to reflect conditions, consumer tastes and demand in different ................
financial/countries
marketing/countries
marketing/businesses
financial/businesses
A business which believes that a success story in one country can translate to all other countries in which it operates. Products sold without adaptation. This is ....?
Ethnocentricity
Geocentricity
Polycentricity
A range of similar societies or people of similar origins, religions and traditions all living and interacting together is cultural diversity.
True
False
Lower costs of development and production/Economies of scale/Savings on raw materials can be made. These are the drawbacks of.........?
Ethnocentric
Geocentric
Polycentric
Where the promotion of the product is undertaken based on a global or worldly point of view is Polycentricity.
True
False
The lifestyle, customs and values of a group of people are Cultural and Social factors.
True
False
Global Niche Markets are subcultures in world society. These share .............. interests and can be identified as market ...................on a global scale e.g. Harley Davidson
common/segments
common/trading
no/segments
common/selling
As people travel the World, they can be assured that wherever they go the product that they buy from the business will be same and that it will have the same, standard benefits. This is International Standardisation.
True
False
It is unlikely that a MNC will attempt to gain the same price in Mexico or Brazil as it does in Germany or France due to the disposable income of the population.
True
False
Which of these are disadvantages of Global Marketing?
Differences in consumer needs, wants and usage patterns for products
Differences in consumer response to marketing mix elements
Differences in the legal environment, some of which may conflict with those of the market
All of these
Higher costs of product development is a disadvantage of....?
Geocentricity
Polycentricity
All of these
Ethnocentricity
Which of these is the odd one out?
There is less competition and greater customer loyalty
Prices are likely to be higher and therefore profits may be greater.
Risk may be reduced Specialist products reduce PED and premium prices may be possible
Co-ordination and communications may be more difficult across differing brands and markets
Coca Cola is not an example of a product that has been adapted for the Global Market
True
False
How do Business Meetings in India differ to the UK?
Business meetings typically start with pleasantries such as tea &general conversation about the guest’s trip to the country,accommodations & family.
Host will give an indication for when the meeting is to begin & when the meeting is over.
Personal questions should not be asked unless the other individual is a friend/close associate
None of these
…………. markets offer highly …………... products and can therefore charge …………... prices
Niche/specialised/premium
Competitive/competitive/premium
Niche/differentiated/low
Competitive/specialised/premium
In a …………. niche market the promotion may be more ………………. and subtle than in a mass market. Brands have to be careful not to devalue the brand image by …………….
small/widespread/promoting
global/targeted/discounting
global/structured/neglect
small/relevant/advertising
Microsoft is the ideal global product, all it needs to do is adapt the languages, adjust the cost for the region and fine tune the marketing to suit the area
True
False
In a global market what do businesses not need to consider with regards to pricing?
Businesses need to consider tariffs/exchange rate fluctuations,
Businesses need to consider disposal incomes of the target market
Businesses need to consider the currency they want to be paid in
Businesses need to consider the general economic situation of the country and how this will influence pricing.
Businesses need to consider that advertising messages in countries may have to be adapted because of language,
Which of these is not an advantage of a global niche market?
Prices are likely to be higher and therefore profits may be greater.
Specialist products reduce PED
Risk may be reduced
Premium prices may be possible
Some products may require unique ingredients
