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WorksheetsBM141 Final Exam
Total questions: 15
Worksheet time: 8mins
"The Green Grass of Home" an organic foods company wants to make fresh food available to consumers who live in "lower economic" (poor) areas. This is an example of _____ segmentation.
geographic segmentation
demographic segmentation
Psychographic segmentation.
Behavioral segmentation.
Mary Kay cosmetics has a competition every year among their sellers. The salesperson with the most sales wins a Pink Cadillac. This is an example of _____.
Pull strategy
Push strategy
Marginal strategy
No taste. Who wants a Pink Cadillac?
Communication used to motivate consumers to take action
Informative advertising
Remainder advertising
Persuasive advertising
Deceptive advertising practices
"Adipose Industries" falsely states that you can lose 30 lbs in 7 days with their "fat reducer: This is an example of deceptive advertising.
true
False
Which is a better definition of 'Demographic' segmentation?
How customers behave; do they impulse buy?
Features such as age, gender
Features such as age, gender
Where customers live
Big data usage has increased because of the growth of online and social media.
true
false
Ha ha ha! Yeah right!
Internal Locus of Control means that
you take responsibility for your actions
other people take responsibility for your actions
you take responsibility for others' actions
no one takes responsibility for your actions
When customers are satisfied, they do which of the following?
When customers are satisfied, they do which of the following?
They use negative word of mouth
They use positive word of mouth
They faint from disbelief because a product or service performed as advertised.
When the buyer seeks information outside his/her personal knowledge to help make a decision about a purchase. This is called ___
internal search for information
external search for information
biometric search
who knows?
Special time focusing on when a product or service is purchased or consumed is called _____________________ .
promotion segmentation
proposition segmentation
occasion segmentation
segmented slices
is the process of evaluating and selecting the media mix that will deliver a clear, consistent, compelling message to the intended audience.
crowd sourcing
Media mix
Media planning
Behavioral segmentation
Customer can shop online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless.
omnichannel marketing
social media marketing
advance marketing
target marketing
Marketing effects various stakeholders. Which of the following are not stakeholders?
supply chain partners
wholesalers/retailers
society at large
intellectual property
Product development strategy is a common growth strategy that offers a new product or service to a firm’s current target market.
True
False
John Deere is a farm equipment company that has a blog. This type of blog written by a company to increase consumer interest is called a ___.
Microblogs
Corporate blogs
Macroblog
Immersive blog
