The total process of finding or creating a profitable market for specific goods or services.

Intangible activities or benefits that are performed for people.

Tangible or real items (products) to touch that manufacturers physically make.

Money left over after the deduction of expenses and taxes from the company’s sales of goods or services.

Fluctuations in the level of economic activity over a period of years.

The specific segment of a total market that a company wants as customers, and toward whom it directs its marketing efforts.

Industrial materials and manufacturing capabilities.

Rivalry between two or more businesses to gain as much of the total market sales, or customer acceptance, as possible.

The process through which products are obtained (designed, developed, or presented for resale) and promoted to the point of sale, trying to match the products of a company to existing markets to make a profit.