WorksheetsSEM1 1.02
Total questions: 7
Worksheet time: 4mins
The National Collegiate Athletic Association (NCAA) and the Professional Golfers' Association (PGA) are examples of
labor unions
sanctioning bodies
trade associations
professional societies
One of the main differences between professional and amateur athletes is that for the professionals, the game is often
their occupation
free of charge
closed to the public
played for enjoyment
Which of the following help create the excitement and enthusiasm that make the games what they are:
team owners
coaches
spectators
trainers
Which of the following is an example of marketing the sport event:
Holding a race for a charitable organization
Selling food products to a concession stand
Delivering exercise bikes to retailers
Distributing information about a NASCAR race
Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of __________ marketing.
Target
mass
event
direct
One characteristic of event marketing involves promoting and selling a(n)
tangible product
unique experience
nonperishable item
physical appeal
A characteristic of an event is that it is produced and consumed
during planned intervals
at the same time
by the same group of people
in unemotional ways
