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WorksheetsCHAPTER 8 - MARKETING
Total questions: 25
Worksheet time: 19mins
What is marketing?
Engaging customers and managing profitable customer relationship
Understanding the marketplace and customer needs
Fulfilling needs, wants and demands of customers
All of the above
Buyers and potential buyers of goods and services is refers to
Market
Needs
Want
Demands
Created when supported by buying power is refers to
Needs
Want
Demands
Production orientation is focus on
Selling product
Customer needs
Continuous product improvements
Increased output and efficiency
Product, Sales and Customer orientation is the other market orientation.
True
False
Marketing mix consists of
Product
Price
Place
Promotion
If you buy beads to make jewelry to sell to your friends, that purchase is a part of which market?
Consumer market
Business Market
Daily household purchases would fall under the category of
Business Market
Global Market
Consumer Market
Monopolistic Market
The types of consumer products are
Convenient
Specialty
Shopping
Unsought
The types of business products are
Materials & Parts
Capital Goods
Supplies & Services
The products hierarchy are product item -> product line ->
(a)
Pricing approaches consists of
value based
competitive based
cost based
pricing skimming and price ________ are the strategy of pricing new product.
penetration
lining
captive
pricing lining, optional and ________ pricing are the strategy of pricing product lines.
penetration
skimming
captive
wholesaler, retailer, agent and (a) are types of intermediaries.
Channel intensity are referring to number of intermediaries. It consists of exclusive, (a) , and intensive.
Customer relationship management (CRM) focuses on the system for managing the company's relationships and interactions with customers and potential customers.
True
False
A car salesperson sends a “Thank You” card to a customer. In the card the salesperson thanked the customer and encouraged the customer to return to the business next time they needed an automobile. This is an example of:
Employee marketing
Community marketing
Relationship marketing
Industrial marketing
The promotion mix are:
advertising
personal selling
sales promotion
public relation
The definition of a market segment is the __________________.
individuals controlled by one supplier
individuals controlled by a multinational
individuals made from similar consumer needs
individuals that share one or more common characteristics
Which of the following is the bases of market segmentation?
Education, Behaviorial, Psychographic, Geographic
Demographic, Behaviorial, Brand Loyalty, Geographic
Demographic, Behaviorial, Psychographic, Geographic
Demographic, Personality, Psychographic, Geographic
_____________involves using a single marketing strategy to reach all customers.
Differentiated
Concentrated
Undifferentiated
None of the above
One of the benefits of niche marketing is _______________.
multiple market segments
focused on a distinct part of the market
consumer demand will always remain high
leads to high levels of output and low production costs
Market positioning is referring to the uniques selling proposition strategy of a firm. Some of them are:
Differentiation
Cost leadership
Convenience
Niche
