WorksheetsChapter 9 Market Research Methods
Total questions: 10
Worksheet time: 5mins
A market is
a step in the product planning process.
a group of potential customers for a particular product or service
a group of entrepreneurs.
a place where businesses are bought and sold.
Companies that sell to other companies are called
B2C
B2B
none of the above
C2C
Which of the following is a source for gathering secondary data?
questionnaire
telephone survey
mailing
none of the above
Which of the following is not a source for gathering secondary data?
Chamber of Commerce
focus group
Forbes Magazine
Census Bureau
UE testing stands for
user ending testing
user experience testing
user eagerness testing
utility experience testing
To understand a particular market, you need to research
the business environment
the competition
individual consumers or businesses
all of the above
Social media can be used as a free market research tool by
improving your product based on the feedback you get
seeing what kind of deals and pricing your competition is offering
testing offers for your product or service and see what kind of response you get
all of the above
To send a mailing to potential customers, you would buy names and addresses from a
customer profile company
secondary data source
list-rental company
primary data source
Potential customers in a market can include people or businesses.
T
F
Demographics include age, marital status, and education.
T
F
