__________________ involves grouping people with similar interests, attitudes and opinions.

_____________ involves using a single marketing strategy to reach all customers.

The process of classifying people who form a given market into an even smaller group is known as which of the following?

_______________ is an expectation for performance that reflects the plans objective.

A _________________ identifies target markets and set marketing mix choices that focus on those markets.

The projection of possible and future sales is better known as which of the following?

_______________ is a formal, written document that directs a company's activities for a specific period of time.

PEST Analysis involves which of the following?

The three key areas of an internal company analysis do not involve company, customers, and competition.

When does a marketing audit take place?

_________________ is the money left after taking out taxes.

_______________ is the money left after paying for basic living necessities such as food, clothes and shelter.

The 20 in the 80/20 rule represents 20 percent of the company's sales.

Demographics characteristics help define a _____________ market.

A brief overview of the entire marketing plan created by the marketing team is known as which of the following?

______________ refer to statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status, ethnic background, education, and occupation.

Which of the following is a way that markets can be segmented geographically?