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Introduction To Social Media Marketing

Total questions: 12

Worksheet time: 6mins

Name
Class
Date
1.

This is what happens when the desired outcome of a marketing message is achieved

a)

Cross promoting

b)

Conversion

c)

Demographic

d)

Return on Investment

2.

To better understand your potential target market you should study the _______________of the population.

a)

Hair styles

b)

Platform

c)

Return on investment

d)

Demographics

3.

___________is a marketing technique which involved promotion of a product targeted to the customers of a related product

a)

Cross promoting

b)

Reversion

c)

Content marketing

d)

Influencer

4.

What is a social media management tool that allows users to schedule and posts updates to pages or profiles on social platforms

a)

Facebook

b)

Twitter

c)

Hootsuite

d)

Google calendar

5.

What is a web-based technology that enables the creation and sharing of content on social media and social media services?

a)

Reach

b)

Platform

c)

Influencer

d)

Conversion

6.

Which of the following is not a platform on social media?

a)

Walmart

b)

Facebook

c)

Twitter

d)

Pinterest

7.

What refers to the number of users who have come across particular content on social platforms?

a)

Analytics

b)

Performance

c)

Prorate

d)

Reach

8.

What is a performance indicator that measures the amount gained from an investment relative to the investment's cost

a)

Return On Investment

b)

Return On clicks

c)

Clicks Per Cost

d)

Activate Pagee

9.

______________can increase the amount of traffic to your website.

a)

Return On Investment

b)

Reach

c)

Search Engine Optimization

d)

Platform

10.

Organic refers to social media interactions through paid promotions

a)

True

b)

False

11.

What is a strategic marketing approach that focuses on creating and distributing content that is valuable, relevant and consistent content to attract and acquire a target audience?

a)

Conversion

b)

Social media marketing

c)

Social cross promoting

d)

Content marketing

12.

What is Social Media Marketing?

a)

The use of newspapers magazines or commercials to promote your business.

b)

The use of signs and posters to promote your service or product

c)

The use of social media platforms and websites to promote a product or service.

d)

The use of Snapchat or Facetime