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WorksheetsIntroduction to Service Marketing
Total questions: 15
Worksheet time: 4mins
Which of the following is not a tangible dominant?
Detergents
Automobiles
Investment Management
Soft drinks
Select name of the country having maximum percent of GDP attributed to services
United States
China
Germany
India
Which of the following is not an element of physical evidence?
Employee dress
Employee training
Equipment
Facility design
Which of the following is not an element of People
Motivation
Teamwork
Flow of activities
Customer training
Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called
Place
Physical evidence
Process
People
.......... is the environment in which service is delivered and where the firm and customer interact and any tangible components that facilitate performance of communication of the service.
Physical evidence
Process
Place
People
"All human actors who play a part in service delivery and thus influence the buyer's perceptions: namely, the firm's personnel, the customer and other customers in the service environment."
Process
Physical Evidence
People
Place
..... is the difference between customer expectations and customer perceptions.
Customer delight
Customer satisfaction
Customer gap
Supplier gap
Which of the following is difficult to evaluate?
Jewellery
Auto repair
Furniture
Clothing
Which of the following is not a type of service encounters?
Remote encounters
Phone encounters
Face to face encounters
Check in encounters
.......is a tool for simultaneously depicting the service process, the points of customer contact and the evidence of service from the customer's point of view.
Front end planning
Service blueprinting
Service standardization
None of the above
.....is the physical surroundings or the physical facility where the service is produced, delivered and consumed.
Servicespace
Servicescape
Serviceplace
Servicescope
'.......is the culture where an appreciation for good service exists and where giving good service to internal as well as ultimate, external customers is considered a natural way of life and one of the most important norms by everyone."
Service culture
Corporate culture
Service Triangle
Service Quality Dimensions
SSTs stands for
Stable Service Technologies
Social Service Technologies
Smart Service Technologies
Self Service Technologies
A triangle of Company, Customers, Employees, Internal Marketing, External Marketing Communications and Interactive Marketing is known as .....
Marketing Triangle
Service Triangle
Communication Triangle
Both a & b
