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WorksheetsSEM1 40-54
Total questions: 20
Worksheet time: 2hrs 40mins
What type of Marketing Information can a company gain from reviewing customer comment cards?
Performance ratings
product profiles
sales volume
selling procedures
what is a database?
a safe space for data
a storage location for sales records
a structured set of data held in a computer
another name for home plate in baseball
what type of competitor information might a sportswear retailer maintain in a database?
advertising activities
incoming cash flow data
customer sales receipts
compensation records
The store where customers walk in and make purchases is called the:
wholesaler
middleman
retailer
warehouser
the most common method companies use to collect PRIMARY marketing information is-
review government websites
read trade journals
survey customers
sell third party mailing list
A pro team gathers season ticket holders together to discuss various ways the team could enhance game day experiences for the fans. What data collection method is this?
observation
survey
mediation
focus group
what data collection method would involve counting the numbers of fans/guests that enter through each gate at the beginning of the sporting event?
observation
interview
survey
experiment
During a baseball game, stadium employees are located at each concession location and spend the game asking each ticket holder about their opinions on menu selection and pricing. What data collection method is this?
telephone survey
personal interview
test marketing
data mining
what type of marketing involves selling products to 40-60 year-old females that are widowed?
psychographic marketing
undifferentiated marketing
industrial marketing
target marketing
market segmentation-demographic
age/gender/marital status/education level/income level
hobbies/interest/personal preferences
weather patterns/zip codes/city/state
brand loyalty/sense of urgency
market segmentation-geographic
age/gender/marital status/education level/income level
hobbies/interest/personal preferences
weather patterns/zip codes/city/state
brand loyalty/sense of urgency
market segmentation-psychographic
age/gender/marital status/education level/income level
hobbies/interest/personal preferences
weather patterns/zip codes/city/state
brand loyalty/sense of urgency
market segmentation-behavioral
age/gender/marital status/education level/income level
hobbies/interest/personal preferences
weather patterns/zip codes/city/state
brand loyalty/sense of urgency
what target group is most likely to be a niche market for a Justin Timberlake concert? ("niche" means "smalls/specific")
females, under age 30
males over age 30
males and females over age 50
males and females under 10
What method of advertising is most likely to be effective of advertising a new movie?
trailers
product distribution
broadcast webinars
vertical integration
what is an advantage of advertising on the web?
the web is interactive
web is full of promotional clutter
it offers the ability to reach ALL customers
it offers the ability to determine a customers purchasing intent
which is commonly accepted as the most influential/best selling type of advertising media?
radio
billboards
TV
speciality media
what does "layout" mean in print media?
the theme of the ad
the design/arrangement of the various ad elements (pictures/copy/titles/colors/sizes)
the effect on the customer
laying the magazine flat on the table
Why is layout important for print ads?
it prevents repetition of a theme
it allows each element to stand alone
it gives the ad a better appearance
it helps produce the desired effect
The Logo is the symbol or image associated with a brand, but what is the catchy phrase associated with a brand?
slogan
headline
illustration
mascot
