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WorksheetsCh 9 & Ch 10
Total questions: 20
Worksheet time: 10mins
Brand Designation is?
Creating something of a product
Create differences between products
Giving brand power to the product
Identification of a product
The STP component is
Overlapping Positioning
Segmentation, Targeting, Positioning
Targeting
Structure, Performance, Excellence
Strategy in positioning
Product attributes, Product benefits, Prices with the best quality, Usage, Competitors, Product quality
Attributes,composition, Energy, The performance
Presence, Excellence, Marketing
Good performance
Brand equity is
The influence of knowledge on consumer response to brand marketing.
A brand has a product that is ready to be marketed
Marketer's vision of the brand to be marketed and consumed
Added value to products and services
What segmentation is that?
The behavior of marketers who market products to consumers
The act of designing a company's offer and image
Market segmentation is the activity of dividing a market into different groups of buyers who have needs, Characteristics.
Positioning the target market to offer products
What is approved by the brand?
Giving brand power to products and services
giving brand weaknesses to products and services
offer brand
promote brands to products and services
What is meant by brand equity?
Added value to products and services
less value given to products and services
less value offered on products and services
products and services offered
Mention 2 brand determination strategy?
Unity can complicate new brand elements for new products, companies can implement some of their existing brand elements.
Unity can complicate new brand elements for new products, companies can implement some of the brand elements that not yet exist.
Unity can develop new brand elements for new products, companies can apply some of their existing brand elements.
Unity can complicate old brand elements for new products, companies can implement some of their existing brand elements.
Mention the components of brand equity?
Excellency
Quality,relevance
Quality
Differentiation, energy, relevance, self-esteem, knowledge
Mention one general strategy in brand determination decisions?
secondary name
surnames are not separate for all products
Individual name
Corporate names are separated from individual product names
To identify what goods or services are needed?
Name, Term, Mark, symbol or design
Simbolis
Picture
Promotion
There are components in brand equity that is
Quality
Differentiation, Energy, Knowledge
Quantity
Excellence
4 stages of the product life cycle
Products, Sales, Profits, Profit
Profit, Opportunity, Problem
Recognition, Growth, Maturity, Decline
Growth, Problem, Profit
Mention the stages of brand development brand resonance models?
Identity, Meaning, Response, Relationship
Cause, Meaning, Response, Relationship
Relationship, Identity, Cause, Meaning
Result, Relationship, Identity, Cause
Mention one product life cycle?
Introduction, Growth, Maturity, Decline
Introduction
Decline, Growth
Growth
The American Marketing Association Defines Brands as?
Term
Term, Name
Name, Term, Mark, Symbol or Design
Name
According to AAKER brand management is?
Brand identity a collection
Develop brand identity a collection of unique brand associations that represent goals and promises.
Brand
A unique set of brand associations
What are the 3 main ways to express category membership from one brand?
Announce the benefits of categories
Announce the benefits of categories, Compare with examples, and rely on product drawers.
Announce the benefits of categories, Compare with examples
No answer
How do you ask questions, modify marketing programs?
Prices, Distribution, Advertising
Prices, Distribution, Advertising, Sales promotions, Personal sales, and Services.
No answer
Prices
the picture beside shows what cycle?
Sales and Life Cycle of Profit
Growth pattern decline
Recycling cycle pattern
There is no
