The practice of raising prices on certain goods to an excessively high level during an emergency is called _____

_____ protects products until customers are ready to use them.

The _______ is the price recommended by manufacturer.

The _____ is the strategy for using the elements of product, price, place, and promotion.

The function of marketing that includes decisions about advertising, personal selling, customer service, publicity, promotional events, and store design and layout is ______.

Anything that can be bought or sold is a(n) ________.

________________ segmentation divides a market by the relationships between customers and the product or service.

The function of marketing that handles activities involved in getting products through the different routes from the producers to the customers is _________________

___________________ segmentation divides the market by certain preferences or lifestyle choices.

Established price printed in catalog, on a price tag, or in a price list.

Pricing products in a way to intentionally mislead a customer.

Fact about a product or service.

Something that cannot be touched.

General price at which the company expects to sell a product.

Practice of advertising one product with the intent of persuading customers to buy a more expensive item when they arrive in the store.

Amount of money requested or exchange for a product.

Divides a market by the relationships between customers and the good or service.

Dividing the market of potential customers by their personal statistics.

Process of communicating with potential customers in an effort to influence their buying behavior.

Detailed description of the typical consumer in a market segment.

Strategy for using the elements of product, price, place, and promotion.

Anything that can be bought or sold.

Includes the activities involved in getting goods and services to customers.

Approach to business that focuses on satisfying customers in order to achieve profit goals.

The practice of ____ sets prices high to convey quality and status.

The amount added to the cost of an item to determine the selling price is _____.

The ____ is an explanation of the value of a certain product over others that are similar.

____ goods are consumer products that are bought often and with little effort.

All the goods and services that a business sells is the ____.

Segmenting a market based on where customers live is ____ segmentation.

The ____ is a specific group of customers whose needs a company will focus on satisfying.

The four Ps of marketing are product, price, place, and ___

___ consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit.